Marketing Automation Manager

Job Description

• This is a temp position, filling in for maternity leave.
• Defines process optimization/automation opportunities.
• Oversee process improvement of marketing operational processes to measure operational performance, investment efficacy and identify opportunities for efficiencies / automation.
• Own MAP Program Templates, Email Templates, LP Templates, Reporting Structures, and Program build and tracking standards.
• Manages design and maintenance of lead management processes and workflows.
• Identifies efficiencies, where possible, to automate the execution of small and regular/repeated marketing activities.
• Lead the process enablement of agile ways of working and operating rhythms.
• Manage and maintain governance processes relating to appropriate certification(s) held by personnel and partner.
• Develop plan and manage the projects for process design of marketing processes.
• Provide expertise and consultation to Process Engineers in process re-engineering efforts.
• Manage the analysis business and technical processes to formulate and develop new and modified business processes and workflow.
• Review and approve plan/proposals for delivery of the process improvement recommendations produced by Process Engineers.
• Lead the process enablement of agile ways of working and operating rhythms.
• Develops and maintains performance metrics to establish process success. Reviews data post- implementation to measure outcomes and impacts. May develop recommendations to minimize impacts.
• Define an approach and plan where/how to automate the intake and prioritization process.
• Lead Process Engineers to develop best in class marketing processes.
• In partnership with digital leaders and other internal constituents, build out a rules- based engine for communications designed to maximize overall client experience.
• Lead the enhancements of MRM tool to automate workflow across marketing and agency partners.
• · Deploy intake and prioritization process across Marketing

Qualifications

• Familiarity with Agile methodology
• Well-versed in project management frameworks and tools (e.g., RACI, project charters, project plans, Agile Delivery)
• Strong knowledge of Marketing technologies, especially Marketo, MRM, CMS, DAM and BI
• Lean Process Improvement (LPI): conducting and implementing

• Strong verbal and written communications
• Technical acumen and understanding of leading marketing tools, platforms and Agile ways of working
• Ability to manage multiple projects in a dynamic, high-pressure environment
• Cross-functional and multi-phased project management skills

• Detailed oriented & master orchestrator
• Collaborative leader who’s not afraid to cross-siloes and work together to achieve common goals
• Ability to translate business objectives into operational requirements
• Internal influencer/consulting skills
• Strong creator and driver of marketing governance

Additional Information

All your information will be kept confidential according to EEO guidelines.