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  • ID
    #14512614
  • Job type
    Full-time
  • Salary
    TBD
  • Source
    Mirantis
  • Date
    2021-05-19
  • Deadline
    2021-07-18

Vacancy expired!

Job Description

Mirantis is adding a

Product Marketing Manager to our team! As a Mirantis Product Marketing Manager, you’ll build brand awareness and drive product adoption for the ecosystem. You’ll leverage marketing tactics to ensure we promote the Mirantis Cloud Native Platform and components to our key audience. You’ll implement research insights to marketing assets, such as the website. You’ll create product positioning, messaging, and narratives while leading go-to-market efforts for launches and updates across the portfolio. You’ll create interactive demos, write and produce diverse and inclusive written and video case studies to bring launches to life.

Main Responsibilities

  • Develop and iterate product positioning and messaging that differentiates the Mirantis Cloud Native Platform components in the market.
  • Understand the user and customer journeys and align key messages to target audiences within those journeys, especially in describing technical capabilities of the Mirantis Cloud Native Platform components in terms of user and customer value.
  • Be a go-to-market lead for one or more Mirantis Cloud Native Platform components, working closely with sales, product management, and engineering to drive product adoption and product revenue, while helping the team quickly react to real-world customer and field feedback.
  • Understand the ecosystem of partners and collaborate with them to drive awareness, campaigns, co-marketing, and other related GTM for the Mirantis Cloud Native Platform components.
  • Content creation use your domain knowledge, technical expertise, and understanding of our target personas to create specific content to help customers learn about, select, and be advocates for the Mirantis Cloud Native Platform components.
  • Sales enablement – guide the team to communicate the value proposition to the global sales team and in developing the sales tools and training that support the selling process. Work with the team to deliver content related to value propositions, competitive differentiators, and product-focused sales materials.
  • Product launch – plan the launch of new products and releases and manage the cross-functional implementation of the plan.
  • Collaborate internally with cross-functional teams including brand research, product, developer relations, and PR to develop clear product and brand narratives and messaging, as well as new program offerings.
  • Market intelligence – be an expert on our buyers, how they buy and their buying criteria; understand the market landscape and how to competitively position the product. Serve as the voice of the customer to the internal product-focused teams to reinforce solving customer challenges.
  • Demand and lead generation strategy – collaborate with the demand gen team to deliver the marketing programs that drive demand.
  • Be able to flex into multiple marketing tactics, including product marketing, events, growth, and digital.
  • Work externally with creative agency partners to create marketing materials, including interactive experiences and websites, video and written case studies, email newsletters, and other marketing collateral.

Qualifications

  • Bachelor’s Degree
  • 5+ years of software product marketing experience with at least 3 years of experience in a technical or field-facing role related to developers, cloud, infrastructure, IT operations or networking.
  • Technical subject matter expert in cloud native infrastructure, with a strong understanding of the impact of software development, kubernetes, cloud, and DevOps approaches
  • Strong leadership skills
  • Experience with enterprise open source software offerings and experience bringing them to market
  • Deep customer focus and understanding
  • Strong ability to analyze an idea and develop a plan to execute
  • Excellent communicator
  • Experienced in core marketing functions
  • Excellent written and verbal communication skills

Additional Information

What does Mirantis offer you?

  • Work with an established leader in the cloud infrastructure industry.
  • Work with exceptionally passionate, talented and engaging colleagues, helping Fortune 500 and Global 2000 customers implement next-generation cloud technologies.
  • Be a part of cutting-edge, open-source innovation.
  • Thrive in the high-energy environment of a young company where openness, collaboration, risk-taking, and continuous growth are valued.
  • Receive a competitive compensation package with strong benefits plan and stock options.
  • #LI-AF

Mirantis ranked in the top 50 of G2's Best IT Cloud Products of 2021!

Vacancy expired!

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