-
ID
#13504129 -
Job type
Full-time -
Salary
TBD -
Source
Publicis Groupe -
Date
2021-04-20 -
Deadline
2021-06-19
Digital Strategist and Planner
South Dakota, Sandton 00000 Sandton USAFull-time
Vacancy expired!
Job Description
A Digital Strategist / Planner is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.
This role demands confidence, presence, and the skills to make a meaningful impact. Never just taking and executing orders, Digital Strategists are expected to direct, inspire, and add value at every turn.
The Job Purpose:- To demonstrate real passion, care, and vision for the brands in your portfolio.
- To be accountable for the successful delivery of digital media strategies, touchpoint recommendations, media opportunity evaluations, implementation plans and reports.
- Ensure collaboration and alignment with other external agency partners.
- To deliver ongoing incremental media improvements, based on live optimization reports, post campaign analyses, MMM’s and audit results.
- To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.
- To deliver accurate implementation plans on time, every time.
- To unearth and deliver the best media owner relationships and partnerships and JBP’s that deliver business outcomes and creative media opportunities.
- To produce award-winning entries and case studies that demonstrate real impact and results for our clients – for internal and external awards.
- Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets.
- Work closely with the Digital client success and Ad Operations team to ensure accurate and optimized campaign execution, delivery and reporting.
- Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients.
- Work collaboratively with Digital Media Analyst/s and Data Scientist/s.
- Ensure budgets are properly managed and financial losses mitigated due to under / over-spends.
- Work collaboratively with the team to maintain highest taxonomy standards.
- Work collaboratively with the Head of Digital at Publicis Media.
- Drive the client’s digital transformation journey in Personalization @ Scale and their path to conversion optimization.
- To grow the strategic reputation of the agency by delivering world-class strategic excellence.
- To produce at least one thought-leadership article per annum.
- Attend key strategic briefings, status meetings, integration meetings with agency partners
- Produce and present media strategies
- Share pertinent and relevant insights reports, sourced by our insights team.
- Be present and on time, to all required meetings.
- Work collaboratively with our colleagues, global teams and creative agency partners.
- Review and direct all online media outputs.
- Collaboratively work with and direct the digital campaign managers, DV360 and search specialists.
- Work collaboratively within the Digital Advertising Operations and Media Buying Team.
- Write and present internal briefs across all digital disciplines, monitor progress, direct optimization changes, avoid under / over-spends and add provide insight to post campaign reports.
- Sign off digital media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.
- Update monthly forecasting reports.
- Ensure the Media tools platform is kept up to date and digital integrations are added and maintained.
- Keep your Google, Facebook, Twitter and any other required media owner certifications up to date and participate in required training sessions.
- Ensure that your time sheets are maintained and timeously updated.
Qualifications
- At least 4 years of digital media strategy experience
- Able to effectively project manage
- Comfortable Presenting
- Numerically strong and analytically able
- Strong communicator with effective interpersonal relationships across team and clients
- Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
- The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
- English fluency and language skills for effective business writing
- Strong presentation skills
- Solid data interpretation and analytics skills
- Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
- Be able to select appropriate frameworks, tools and approaches to use in solving client problems
- Develop strategies that interpret cultural and social trends as well as data relevant to client business
- Is open to constructive feedback and challenges accordingly.
- Is effective at building relationships and working as a team
- Shows leadership and decision-making ability
- Manages change well – adapts and remains flexible to business priorities
- Ability to collaborate without ego as well as work effectively independently
- Is willing to transfer skills and share knowledge openly
- Ability to self-start and self-manage
Additional Information
- A marketing / media / communications degree, diploma or certificate
- Google Fundamentals of Digital Marketing
- Google Analytics
- Google Ads Video
- Google Shopping Ads
- Google Display Ads
- Google Ads Search
- Facebook Blueprint Planning
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