• Find preferred job with Jobstinger
  • ID
    #13504129
  • Job type
    Full-time
  • Salary
    TBD
  • Source
    Publicis Groupe
  • Date
    2021-04-20
  • Deadline
    2021-06-19
 
Full-time

Vacancy expired!

Job Description

A Digital Strategist / Planner is expected to be data driven, insights lead and a creative thinker, who strives to make meaningful impact on the business.

This role demands confidence, presence, and the skills to make a meaningful impact. Never just taking and executing orders, Digital Strategists are expected to direct, inspire, and add value at every turn.

The Job Purpose:

  • To demonstrate real passion, care, and vision for the brands in your portfolio.
  • To be accountable for the successful delivery of digital media strategies, touchpoint recommendations, media opportunity evaluations, implementation plans and reports.
  • Ensure collaboration and alignment with other external agency partners.
  • To deliver ongoing incremental media improvements, based on live optimization reports, post campaign analyses, MMM’s and audit results.
  • To deeply understand the market, audiences and segments that will unlock market growth and opportunity on your portfolio.
  • To deliver accurate implementation plans on time, every time.
  • To unearth and deliver the best media owner relationships and partnerships and JBP’s that deliver business outcomes and creative media opportunities.
  • To produce award-winning entries and case studies that demonstrate real impact and results for our clients – for internal and external awards.
  • Together with the team, successfully meet the client’s contracted KPI’s and the commercial targets.
  • Work closely with the Digital client success and Ad Operations team to ensure accurate and optimized campaign execution, delivery and reporting.
  • Resolve digital media related issues with a solution driven mindset, whilst maintaining strong relationships with colleagues, agency partners and clients.
  • Work collaboratively with Digital Media Analyst/s and Data Scientist/s.
  • Ensure budgets are properly managed and financial losses mitigated due to under / over-spends.
  • Work collaboratively with the team to maintain highest taxonomy standards.
  • Work collaboratively with the Head of Digital at Publicis Media.
  • Drive the client’s digital transformation journey in Personalization @ Scale and their path to conversion optimization.
  • To grow the strategic reputation of the agency by delivering world-class strategic excellence.
  • To produce at least one thought-leadership article per annum.

Your average week may include:

  • Attend key strategic briefings, status meetings, integration meetings with agency partners
  • Produce and present media strategies
  • Share pertinent and relevant insights reports, sourced by our insights team.
  • Be present and on time, to all required meetings.
  • Work collaboratively with our colleagues, global teams and creative agency partners.
  • Review and direct all online media outputs.
  • Collaboratively work with and direct the digital campaign managers, DV360 and search specialists.
  • Work collaboratively within the Digital Advertising Operations and Media Buying Team.
  • Write and present internal briefs across all digital disciplines, monitor progress, direct optimization changes, avoid under / over-spends and add provide insight to post campaign reports.
  • Sign off digital media billing packs relevant to your portfolio, to ensure alignment and avoid under and overspends.
  • Update monthly forecasting reports.
  • Ensure the Media tools platform is kept up to date and digital integrations are added and maintained.
  • Keep your Google, Facebook, Twitter and any other required media owner certifications up to date and participate in required training sessions.
  • Ensure that your time sheets are maintained and timeously updated.

Qualifications

  • At least 4 years of digital media strategy experience

Hard Skills:

  • Able to effectively project manage
  • Comfortable Presenting
  • Numerically strong and analytically able
  • Strong communicator with effective interpersonal relationships across team and clients
  • Advanced IT skills including Microsoft Word, best-in-class Power Point, Excel, Outlook and web-based applications.
  • The ability to synthesize and reduce different inputs to create a well-considered and accurate representative view.
  • English fluency and language skills for effective business writing
  • Strong presentation skills
  • Solid data interpretation and analytics skills
  • Be able to exercise strategic principles and structured thinking to tackle business development projects assigned by client
  • Be able to select appropriate frameworks, tools and approaches to use in solving client problems
  • Develop strategies that interpret cultural and social trends as well as data relevant to client business

Soft Skills

  • Is open to constructive feedback and challenges accordingly.
  • Is effective at building relationships and working as a team
  • Shows leadership and decision-making ability
  • Manages change well – adapts and remains flexible to business priorities
  • Ability to collaborate without ego as well as work effectively independently
  • Is willing to transfer skills and share knowledge openly
  • Ability to self-start and self-manage

Additional Information

  • A marketing / media / communications degree, diploma or certificate
  • Google Fundamentals of Digital Marketing
  • Google Analytics
  • Google Ads Video
  • Google Shopping Ads
  • Google Display Ads
  • Google Ads Search
  • Facebook Blueprint Planning

Vacancy expired!

Report job