Business Unit Director (ATL Strategist)

Job Description

Takes overall responsibility for the team, running of the day to day as well as the strategic outputs for the unit.

• Manage and produce quality work in line with:

1. Agency processes.
2. Global tools and processes.

• Produce clear, innovative strategies at a senior level.
• Deliver solid implementation planning briefs.
• Assist with media negotiations if necessary.
• Ensure flow plans accurately reflect the strategy.
• Ensure teams (Offline and Online) are consolidating flow plans into one flow plan.
• Work collaboratively with partner agencies.
• Manage client relationships at all levels in the business.
• Manage team: motivate, mentor and discipline if necessary.
• Ensure seamless work with digital strategists on the business.
• Develop other strategists in the team or Groupe.
• Work on New Business Pitches as and when required
• Manage general work output quality from the business unit.

14. Manage the end to end financials of your accounts

• Accurate invoice packs delivered to resources to client to meet payment cycles.
• Financial Performance: Over-dues at no more than 9.5% of book outstanding per month.
• Revenue Growth:

1. Revenue growth targets (5% increase in revenue through fees or selling diversified services).
2. Supply accurate budget figures quarterly.
3. Key client satisfaction:Client appraisals @ 75% as an average and no less than 70% for a single discipline.
4. Client retention:No loss of local business in the next 24 months.
5. Effective representation of Publicis Media:Keep abreast of international and local trends, across all agency disciplines and practices.
6. Bi-annual thought-leadership/opinion piece either written or delivered in a presentation.
7. Talent & Culture:Less than 20% loss of staff. All appraisals done as per company policy with salary increases linked to clear staff KPIs.

• New Business:Assist with new business pitches. (Experience in pitching).
• Awards:Enter two awards annually, that warrant winning.
• Set and track spend objectives for ETV, SABC, Media 24, OOH and other.
• Report in regularly to the Managing Director.

Qualifications

• Senior ATL Strategist with a minimum of 10 years media experience, with a thorough understanding of ATL media (fully versed and able to present a strategy and flow-plan for ATL media).
• Thorough understanding of all planning and buying processes.
• Thorough understanding and experience of Media Agency processes and tools
• Experience managing teams.
• Enjoys entertaining clients / attending functions.

Additional Information

• Energetic, self-starting, can-do, good track record of building solid client relationships.
• Team player.
• Instills confidence.
• Well presented.
• Progressive, forward thinking.
• Adaptable.
• Technology savvy.

• Participate in training and development courses provided to ensure skill level is evolving with the industry.