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  • ID
    #49791870
  • Salary
    TBD
  • Source
    Wolters Kluwer
  • Date
    2023-04-25
  • Deadline
    2023-06-24

Vacancy expired!

LOCATION: East Coast U.S. preferred; open to other U.S. remote locationsOVERVIEW Plan, track, and optimize digital media campaigns including standard display, high impact display, email, offline, and content integration. Partner with Sales for upsell opportunities. Manage monthly billing and quarterly campaign performance updates.DUTIES & RESPONSIBLITIES

Manage advertising campaigns from campaign launch to campaign end.

Collaborate with Sales and other internal stakeholders to develop media plans that target client KPIs.

Attend to client/agency asks as the day-to-day advertising contact.

Update internal systems (calendars, OMS, and tracker) with booked business.

Track campaign pacing based on booked business using first-party, third-party, and/or fourth-party numbers.

Partner with Sales team to adjust active campaigns by presenting upsell or reallocation opportunities.

Engage closely with the Sales, Operations, and Product teams to determine the best implementations and reasonable schedules for executing campaign changes.

Maintain excellent relationships with Ad Product and Email teams to provide feedback on performance which will guide strategy and ad product improvements.

Manage and communicate project schedules, goals, and dependencies.

Regularly report status to senior leadership.

Communicate actionable findings to non-technical audience in clear and concise language.

Prioritize projects and manage customer expectations while balancing competing opportunities.

Build relationships with Marketing (data analytics and audience development).

Assist with monthly billing / delivery reconciliation.

QUIALIFICATIONS Education: Bachelor’s degree or equivalent relevant work experience.Experience

2+ years of digital campaign management or related experience

Understanding of digital advertising and content integration capabilities or other relevant experience

Required:

Ability to understand campaign metrics

Ability to do media math (simple algebra) to gain insights and make recommendations

Ability to provide clear vision and direction to clients

Preferred:

Experience with Google Ad Manager, Salesforce, Adobe Audience Manager, IQVIA, or similar tools

Experience in the healthcare/medical sector

Experience with online and offline products

Desired Attributes

Attention to detail; ability to meet deadlines

Professionalism and integrity

Self-starter

Flexible and adaptable to changing environment

Ability to prioritize and handle multiple tasks simultaneously

Organization and planning skills

Strong cross-group collaboration skills

Strong oral and written communication skills, including presentation skills

Ability to prioritize and handle multiple tasks simultaneously

Organization and planning skills

TRAVEL : < 10%EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.

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