Marketing Analyst

Terrific Contract Opportunity!

• Gain an understanding of the email processes and technology, including an in-depth understanding of current model ID management and how model IDs are used to identify different components of an email and ensure our customers receive the most relevant content.
• Collaborate cross-functionally with strategy, program management, delivery management, creative marketing and execution partners on email projects and build relationships with stakeholders throughout the marketing campaign development process.
• Develop an understanding of multiple personalization objectives, their interactions with one another and the content requirements to support those communication goals.
• Assign, catalog and oversee model ID management for all loyalty & personalization email content. This includes assessing the need for model IDs within a given project, assigning and tracking accordingly, as well as communicating the assignments and ongoing monitoring.
• Act as the subject matter expert & primary point of contact regarding the overall model ID process.
• Develop and provide insights to introduce improvements to the overall model ID management process and help shape the vision for long term model ID management.
• Develop an understanding of current & upcoming new system capabilities to understand how to best support campaign builds.

• Bachelor's degree in Business, Marketing or Communications.
• 1+ years of related experience in marketing campaign, project or program management.
• Proven track record of delivering high levels of service to internal and external customers.
• A passion for understanding and meeting customer preferences & driving business results.
• Enthusiasm for driving process improvement with an eye towards future opportunities to automate, simplify and expand.
• A profound interest to learn about personalization marketing and the intricacies involved in bringing our messages to the customer.
• Highly organized with exceedingly strong attention to detail.
• Excellent communicator, both verbal and written.
• Shown ability to collaborate well with a diverse group of people.
• Proficient in Microsoft Office suite.
• Ability to work across multiple, simultaneous projects with high time demands.
• Proven ability to be flexible and push through ambiguity and changes.