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  • ID
    #5116065
  • Job type
    Full-time
  • Salary
    TBD
  • Source
    Dentsu
  • Date
    2020-10-23
  • Deadline
    2020-12-22
 
Full-time

Vacancy expired!

Job Description

  • Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across all buying platforms
  • Be the programmatic and social expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
  • Build training materials and best practice documentation
  • Leverage first party data for targeting and insights
  • Oversee the work of specialists, train technical knowledge and manage workflow
  • Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution
  • Responsible for overseeing client pacing & performance across digital media portfolio
  • Recommend forward thinking strategies and innovations
  • Proactively working with client services on campaign set-up and optimization strategy
  • Work with the data teams to provide analytical insights to the client

Qualifications

  • 3-4 years' experience working in the digital media buying & planning space with focus a on programmatic strategy and execution
  • Must have in-platform execution experience pulling the levers
    in DSP platforms (i.e. Google’s DBM/DV360, Google Preferred, Amazon AAP, TubeMogul, MediaMath, Verizon/One by AOL, Facebook Ads Manager)
  • Must love and be curious about data analytics and how that affects the bottom line
  • Must be passionate about digital media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
  • Bachelor’s degree from an accredited college or university
  • Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
  • Professional client communication, both written and verbal
  • Ability to handle multiple projects and prioritize responsibilities
  • Ability to work efficiently in a fast-pace environment
  • High level of accuracy and attention to detail
  • Self-motivated, but also can work well in a team
  • Ability to proactively organize daily tasks
  • Keen problem-solving and troubleshooting abilities
  • Drive, ability to manage details, meticulousness
  • Enthusiasm for the future of brand advertising on the web and building that future with us

Additional Information

Merkle

fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers.We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.

Vacancy expired!

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