-
ID
#5116065 -
Job type
Full-time -
Salary
TBD -
Source
Dentsu -
Date
2020-10-23 -
Deadline
2020-12-22
Digital Media Manager
Pennsylvania, Pittsburgh, 15201 Pittsburgh USAFull-time
Vacancy expired!
Job Description
- Using your analytical mindset, you will be responsible for the platform strategy, execution, performance and reporting of the media campaign across all buying platforms
- Be the programmatic and social expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
- Build training materials and best practice documentation
- Leverage first party data for targeting and insights
- Oversee the work of specialists, train technical knowledge and manage workflow
- Coordinate assets and tags with vendors and ensuring campaigns are delivering against KPI’s and proactively managing campaign execution
- Responsible for overseeing client pacing & performance across digital media portfolio
- Recommend forward thinking strategies and innovations
- Proactively working with client services on campaign set-up and optimization strategy
- Work with the data teams to provide analytical insights to the client
Qualifications
- 3-4 years' experience working in the digital media buying & planning space with focus a on programmatic strategy and execution
- Must have in-platform execution experience pulling the leversin DSP platforms (i.e. Google’s DBM/DV360, Google Preferred, Amazon AAP, TubeMogul, MediaMath, Verizon/One by AOL, Facebook Ads Manager)
- Must love and be curious about data analytics and how that affects the bottom line
- Must be passionate about digital media and the technologies used to support online and/or mobile advertising operations: ad serving, audience management tools, inventory applications, and third-party ad tags
- Bachelor’s degree from an accredited college or university
- Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
- Professional client communication, both written and verbal
- Ability to handle multiple projects and prioritize responsibilities
- Ability to work efficiently in a fast-pace environment
- High level of accuracy and attention to detail
- Self-motivated, but also can work well in a team
- Ability to proactively organize daily tasks
- Keen problem-solving and troubleshooting abilities
- Drive, ability to manage details, meticulousness
- Enthusiasm for the future of brand advertising on the web and building that future with us
Additional Information
Merkle
fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers.We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.Vacancy expired!
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