Sr. Analyst, Media Analytics

Job SummaryThe position of Senior Analyst, Media Analytics is responsible for assisting in the development, execution and overall strategy for Social Media Enablement at Xfinity. The position will include data analytics, reporting and Social listening for all Xfinity lines of business. The Senior Analyst will be responsible for working cross-functionally with various internal and external partners (including Enterprise Business Intelligence, MarCom, MarTech and our Agency partners) on roadmap development and execution. Candidate will possess a strong mix of traditional, digital and analytics experience. Responsibilities include working with marketing counterparts to align on data and reporting needs, aligning priorities among key stakeholders, developing Social listening queries and reports, as well as performing day to day analytics for Paid Social Media campaigns and co-developing Social Media reports with Creative Agencies, Performics and Spark Foundry.Job Description

• Work with internal Enterprise Business Intelligence, Media, MarCom, and MarTech teams on the strategy and execution of Social Enablement roadmap. Provide Social Media data analysis and reporting for Paid and Owned Social Media campaigns across all LOB (HQ, Divisions, XM)
• Manage and maintain reporting dashboards and work with internal and agency partners on reporting infrastructure requirements and development
• Work with EBI, MarTech and Spark Foundry on data and reporting roadmap focused on CRM infrastructure development and real-time automated Social reporting
• Co-develop monthly and quarterly dashboards and reports with internal and agency partners with combined business, media and creative insights
• Deliver Paid media reporting and insights that drive informed media optimizations via Xfinity's CRM, Datorama and Sprinklr reporting tools
• Provide analysis of key metrics to identify, recommend and implement changes to enhance Social media and creative performance
• Monitor ongoing Social Listening topics and queries and report out on key insights
• Assist in development of Social Listening strategy, framework, and process to support key stakeholders across the business
• Develop process improvements and build/grow relationships across cross functional teams, including Marketing & Communications, EBI, Media and Creative agencies
• Assist in the execution of specific paid Social customer campaigns in conjunction with business units and agencies
• Contribute to and maintain a positive work environment.
• Consistent exercise of independent judgment and discretion in matters of significance.
• Regular, consistent and punctual attendance.
• To perform other duties as assigned.

• Understand our Operating Principles; make them the guidelines for how you do your job.
• Own the customer experience think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.
• Know your stuff be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.
• Win as a team make big things happen by working together and being open to new ideas.
• Be an active part of the Net Promoter System a way of working that brings more employee and customer feedback into the company by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.
• Drive results and growth.
• Respect and promote inclusion & diversity.
• Do what's right for each other, our customers, investors and our communities.

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.