Digital Marketing Specialist - Salaried FT, Days

DescriptionPosition Highlights:Hours: Monday - Friday day shifts. Weekends and holidays off.

Award Winning: Named among the top 10% in the Nation for Patient Safety Excellence Award. America's 100 Best Orthopedic Surgery. America's 100 Best Spine Surgery.

Employee-centric: Competitive pay, excellent benefits, tuition assistance, retirement plan matching, recognition program, local discounts.

Stability: Serving Erie and surrounding counties since 1876.

GENERAL SUMMARY AND SCOPEUnder the supervision of the Marketing Manager, the Digital Marketing Specialist supports the Marketing Team by overseeing the Firelands Regional Health System brand through Firelands’ main website (firelands.com) and related online listings. The position is also the responsible liaison for all Firelands Physician Group marketing needs. This fast-paced position leads negotiations and contracts with third-party vendors as well as the development of the website strategy to support brand and major communication initiatives aimed at positioning the health system as an area leader in health and wellness. This position also ensures all technical infrastructure is working properly and that strong content is incorporated into all digital media. This position prepares and analyzes monthly analytics for website and social media properties to drive improvements in various digital channels. Individual will have some background in various aspects of photography and videography, including scheduling and editing. Works with all marketing team members and assists in other areas as needed.What You Will Do:Liaison between Firelands Physician Group and the health system, problem solving for any marketing needs and translate them into actionable solutions.

Coordinates and implements website initiatives which may include creating new web content such as webpages, blog posts, infographics, videos, etc.; updating and revising existing web content; and routine maintenance of Intranet.

Acts as the marketing liaison for various internal departments, working closely with the Marketing Manager to proactively coordinate and implement marketing strategies, as needed.

Assists with advertising and media placement as determined by the Manager, including traditional and digital; maintains ad log.

Responsible for dashboard reports, marketing statistical reports and market share analysis reports.

Proficient with Microsoft Office programs, capable of performing Internet searches for special projects.

Assists with filming and editing video clips and photography which will be used on digital and traditional channels. This work should be consistent with the overall marketing plan for promoting and highlighting services.

Coordinates and implements the content for the health system’s websites, including proactively identifying updates.

Maintains the website, social media, events calendar and registration forms, including adding new events, updating user access to the content management system to view registration lists, etc.

Coordinates the search engine optimization (SEO) of Firelands website as well as the Empower, the health system’s online publication (firelands.com/blog). Organizes and maintains record of data and analytics.

Responsible for the search engine optimization efforts of the organization utilizing specialized tools such as BrightEdge and Google Search Console.

Coordinates digital marketing initiatives as determined by the annual marketing strategy with assistance from the larger marketing team. This may include search engine optimization, content marketing, email marketing strategies, website redesign projects, social media marketing, audience research and persona development, website audits, et

Responsible for the social media initiatives for the health system, including collecting analytics and setting goals with the communications specialist. This includes consistent publishing, monitoring and responding to engaged users, and exploring feasibility of expansion of social media vehicles.

Regularly tracks and reports on website and social media initiatives utilizing Google Analytics and other reporting channels. Optimizes existing digital strategies based on the results.

What You Will Need:Required:Bachelor’s degree.

Proper English grammar usage.

Proficient with Microsoft Office (Word, Outlook, PowerPoint and Excel). Must be proficient in spreadsheet development and documentation.

Knowledge of various social media vehicles and ability to perform searches on the

Ability to function with a flexible work schedule. Willingness to work evenings/weekends, as

Ability to effectively communicate and understand in both written and oral form and handle sensitive telephone and face-to-face inquiries. Professional communications skills

Ability to work in a stressful environment and effect solutions in a timely

Ability to maintain a positive impression of the Medical Center at all

Valid State of Ohio motor vehicle operator’s license and insurable under Firelands auto Employee must provide proof of personal automobile liability insurance coverage upon request.

Ability to work in a safe and efficient manner and maintain an accident free work place, including ability to demonstrate a working knowledge of medical center emergency

Ability to comply with OSHA regulations and CDC standard and transmission based precaution recommendations and utilize proper personal protective equipment. Ability to comply with provisions of applicable S.D.S.

Successful completion of a one hundred eighty (180) day get-acquainted

Preferred:Photoshop or other photo editing software experience.

Video editing experience.

Knowledgeable with Photography and

Website management experience.

Prior experience in a healthcare or similarly complex organization.

Demonstrates familiarity with current and emerging website technologies.

Equal Opportunity Employer/Protected Veterans/Individuals with DisabilitiesThe contractor will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor’s legal duty to furnish information. 41 CFR 60-1.35(c)