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Programmatic Specialist

Ohio, Cincinnati, 45201 Cincinnati USA

Sr. Media Specialist - Programmatic

This Jobot Job is hosted by: Joyce CourterAre you a fit? Easy Apply now by clicking the "Apply Now" button and sending us your resume.Salary: $75,000 - $90,000 per year

A bit about us:

We work with some of the biggest consumer brands in the world, delivering top-notch digital projects and solutions with a focus on consumer behavior and data analytics. Over the last 25 years, we have grown into one of the most recognized agencies in consumer advertising and digital marketing.

Due to continued company growth and expansive of our media practice, we have an immediate need for Media Specialist with a focus on Programmatic. This person will plan, execute, and manage display and video media efforts across all channels via programmatic DSP. This is a full-time direct hire role, excellent benefits and will be 100% remote!

Why join us?

Competitive salary and excellent employee benefits Opportunity to work on some of the biggest consumer brands in the world 100% remote

Job Details

Is your background a match? 2+ years of experience working in a programmatic role including activating in one or more of the following ad platforms: DV360, The TradeDesk, Amazon DSP, Verizon, Google Campaign Manager Possess strong quantitative skills, including analytical abilities and math proficiency Advanced knowledge and high level of comfort working in Excel and able to create presentations in PowerPoint Familiar with Google Tag Manager, Google Tag Assistant, Google Analytics a plus Bachelor's degree preferred

What you will be doing: Gather Gathering research to inform strategies and build campaigns Pull audience and target data from platforms to inform planning Apply client feedback to keyword and copy proposal prior to client signoff Craft an audience and placement strategy to activate against Campaign set-up within platforms including campaign creation, uploading assets, tagging and Q/A Create and manage creative asset detail sheets Day-to-day monitoring of performance Learn all core metric calculations and relationships (e.g. CPM, CPC, CPA, CTR, SOV, weighted averages) Implement campaign optimizations to achieve client KPIs Monitor and maintain campaign budgets, pacing and bid adjustments Responsible for 1st QA of all campaign components prior to launch Learn all relevant tools for reporting, analytics and competitive analysis - bid management platforms, analytics platforms etc. Pull performance reports, organizing data, providing insights and optimizations

Interested in hearing more? Easy Apply now by clicking the "Apply Now" button.

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