Data Security and Ransomware, Marketing Manager

Job Description

The Data security and Ransomware, Marketing Manager, will be responsible for leading our global solution marketing initiatives targeting data security, ransomware protection and recovery capabilities and our data security investments. In this role, the successful candidate will refine and implement the ransomware and data security marketing messaging and strategy targeting Veeam growth across all accounts. Working with field teams, the candidate will ensure reach, consistency, and impact of messaging, lead the attract, engage, and covert GTM strategy, and influence field marketing and sales initiatives.

• Build compelling messaging and positioning for Veeam’s growing portfolio of security solutions, including ransomware protection and implement across all customer-facing channels
• Be the liaison between Product Management, Product Strategy, Product Marketing and sales for data security, ransomware, cybersecurity and compliance areas, driving thought leadership
• Support product adoption goals in new and existing customers with effective customer success informed programs and marketing initiatives
• Execute marketing activities with a strong focus on communication and lead generation, leveraging channel & alliances in a scale go-to-market strategy
• Support customer engagement through creation of effective presentation assets, conversation guides, and other supporting materials
• Influence product leadership on trends and influences in the market to inform decisions related to product roadmap and strategy
• Partner with sales to lead customer conversations and establish effective feedback loops to inform content creation and product direction
• Lead campaign messaging and strategy in partnership with Demand Generation team
• Collaborate with Channel Team to define and build an effective channel activation strategy
• Align with and secure buy-in from multiple stakeholders, including executives, sales, corporate, and regional marketing teams.
• Report on campaign success and business contribution through regular MBR’s.

Qualifications

• 5+ years of experience in product management, marketing or strategy, with a background in data security, cybersecurity, ransomware, and compliance product planning or marketing,
• Strong writing, communication, and collaboration skills
• Customer-first mentality
• Great balance of strategic program development, execution, and ongoing management skills
• Understanding of digital marketing, including Account-Based Marketing processes
• Self-starter and results-oriented

Additional Information

Veeam Software is an equal opportunity employer and does not tolerate discrimination in any form on the basis of race, color, religion, gender, age, national origin, citizenship, disability, veteran status or any other classification protected by federal, state or local law. All your information will be kept confidential.