Marketing Communications Specialist, Linear Technology

Company DescriptionDo you want beneficial technologies being shaped by your ideas? Whether in the areas of mobility solutions, consumer goods, industrial technology or energy and building technology - with us, you will have the chance to improve quality of life all across the globe. Welcome to Bosch!Job DescriptionWe seek an experienced Marketing Communication Specialist to join our Marketing Communications department in Charlotte, NC. You will work closely with our Business Unit Product Management teams to drive awareness, interest, and demand while increasing distributor satisfaction, loyalty, and retention for specific product technologies.The daily responsibilities of this position include, but are not limited to:· Key contributor to the marketing strategy development and ensure strategy implementation of external product communication plans for the assigned Business Unit technology.· Drive top-of-funnel inbound marketing and ensure integration of appropriate content and messaging from central business units in Germany into the North American Region, while also harmonizing across all mediums of communications.· Coordinate the development and execution of technology-specific content, communication materials, and/or campaigns to meet brand guidelines; adjusting and revising as necessary to meet changing market conditions. Ensures integration of all technology content with Customer Marketing Specialists.· Utilize an integrated multichannel approach to marketing for both online and offline channels. Select appropriate communication mix, content, and timing to deliver the right message to the right audience to maximize effectiveness. This includes, but is not limited to, public relations, editorial opportunities, social media, paid media, event marketing content, technical product content development (tech papers, whitepapers, etc), e-communications, videos, newsletters, webinars and more.· In collaboration with agency, select appropriate media, content, and timing to deliver the right message to the right audience to maximize total contacts and qualified leads, impressions, and other defined KPI. Ensure contacts generated are qualified and nurtured to further their journey to becoming sales qualified.· Compile, maintain data, and report on success of campaigns and marketing activities for assigned technology topics. Identify, track and report on lead generation. Manage spend for defined budget and report on monthly basis to key stakeholders.· Collaborate with other members of Marketing and Product Management to integrate consistent product content, promotions strategy, and branding into various platforms, media, with customization by distributor as needed. Ensure the timely and frequent update of website content for assigned topics.· Continuously utilize market research and market intelligence to benchmark Bosch Rexroth against key competitor go-to-market positions, maintain in-depth knowledge of how to differentiate Bosch Rexroth’s technology within the market.· Support distributor-specific projects with communication materials, communicate marcom plans that enhance distributor growth, maintain relevant content availability on extranet systems (myRexroth).· Support the marketing communications manager and greater marketing department in the development and execution of cross-technology content and tactics as needed.QualificationsQualificationsRequired Skills:Bachelor's degree in marketing, communications, journalism, or related field.

3-5 year’s work experience in technical B2B marketing, communications, media relations or marketing/communications support role.

High degree of knowledge with LinkedIn and other social platforms.

Excellent computer skills in MS Word, Excel, PowerPoint, Outlook.

Working knowledge of Adobe Creative Cloud (Illustrator, InDesign, Photoshop, Premiere, Aftereffects, etc).

Depth of knowledge of and demonstrated utilization of ecommunication platforms such as Hubspot and Mailchimp.

Knowledge of and experience in marketing automation workflows, content strategy, privacy rules, connectivity of databases.

Working knowledge of content management and social scheduling tools such as Percolate.

Excellent proactive communication skills, including IM, phone, and email communications.

Ability to write marketing/creative copy for a variety of media, with attention to spelling and grammar.

Ability to comprehend fundamental technical product features and benefits and apply marketing principles.

Ability to create, review, and/or proo technical product content created by the Business Unit and/or agency.

Organized, detail-oriented, competent follow-through skills.

Ability to exercise good judgment/decision making when necessary.

Ability to anticipate problems and act accordingly.

Ability to prioritize and multi-task.

Ability to take initiative, solve problems, act with sense of urgency with assertiveness and confidence.

Curious and passionate about the customer experience.

Big picture thinker with an eye for detail.

Ability to collaborate with cross functional teams who are sometimes remote (sales, product management, marketing, agencies and other outside suppliers).

Fundamental financial skills to properly track allotted spending.

Up to 20% travel.