Social Media Specialist

Software Guidance & Assistance, Inc., (SGA), is searching for a Social Media Specialist for a Contract assignment with one of our premier Financial Services clients in New York, NY.

• The Social Media Specialist is responsible for contributing to the strategy for the Bank's social media efforts, and is also responsible for effective measurement of its success.
• This position will work to share the Bank's messages through compelling storytelling, including photography and video, across all social media channels.
• The Social Media Specialist should leverage past experience and knowledge of current and future industry trends to develop social content.
• The specialist must work well in collaboration with the full Communications team to execute these goals.
• Provide tactical and format recommendations for higher performing content based on current best practices
• Develop an enhanced social strategy that will meet the bank's goals for leveling up in a way that will work for the unique needs of the organization with an emphasis on outreach & education initiatives and senior leaders; should also have experience with paid social media and Instagram strategy and launches.
• Recommend process and structural changes for how social content is planned, produced, approved, posted, and performance-assessed
• Collaborates with Digital Strategy team and business areas to develop both long-term social media strategy as well as current content and campaign plans.
• Identifies compelling stories and campaigns plus content that engages the public.
• Writes social media posts that drive traffic to the Bank's public website and invite engagement on our various platforms.
• Work cross-functionally with all Communications functions to use video and other photography to tell stories.
• Monitor performance of social media generally plus individual posts and campaigns and develops periodic performance reports.

• Strong understanding of and extensive experience in managing social media channels and creating compelling social content
• Exceptional demonstrated written and oral communication skills, ability to meet aggressive deadlines, strong analytical skills
• Web analytics/social listening knowledge and experience in measuring campaign performance and analyzing metrics to support overall social strategy; experience with paid social campaigns required
• Proficiency in web development technologies (HTML, CSS, Photoshop, Fireworks)