Managing Director, Enterprise Marketing Programs

Job DescriptionIf you're looking for a meaningful career, you'll find it here at Webster. Founded in 1935, our focus has always been to put people firstdoing whatever we can to help individuals, families, businesses and our colleagues achieve their financial goals. As a leading commercial bank, we remain passionate about serving our clients and supporting our communities. Integrity, Collaboration, Accountability, Agility, Respect, Excellence are Webster's values, these set us apart as a bank and as an employer. Come join our team where you can expand your career potential, benefit from our robust development opportunities, and enjoy meaningful work!Position SummaryThis role is responsible for leading marketing strategy, planning, execution, and measurement, with a heavy emphasis on performance marketing, demand generation, digital marketing, multi-channel direct response marketing, sales enablement, and content marketing strategy to align with line of business goals and company revenue targets. Responsible for providing marketing leadership, demonstrating subject-matter expertise, and serving as a consultative and strategic partner to various departments with a focus on business banking and other specialty line of business and corporate focused initiatives. This role will lead the development, planning and execution of marketing programs, campaigns and special projects will reflect go-to-market strategies for new client acquisition, lead generation, client deepening, retention, and digital adoption. This role will serve as a thought leader in marketing and lead internal staff, external agency and vendor partners for effective and efficient execution. This position will be responsible for driving growth, brand awareness, and client engagement within the B2B segments while meeting financial, marketing, regulatory, legal, operational, product, project, and strategic objectives.Key ResponsibilitiesMarketing Strategy & Planning