ID
#8611938
Job type
Permanent
Salary
Depends on Experience
Source
Technology Resource Management
Date
2021-01-22
Deadline
2021-03-23

Director, Digital Analytics

New York, New york city, 10001

Permanent

Vacancy expired!

Director of Digital Analytics

POSITION SUMMARY: Informed by data and insights, the Director of Digital Analytics, will oversee a team that articulates what best-in-class looks like through measurement, analytics, benchmarking and shares learnings broadly. We are looking for a talented leader, who can see the business through the customer’s eyes. This position will be accountable for ensuring all key performance data is captured, and to provide actionable insights to drive ongoing improvement in sales, customer acquisition, conversion, average order value and retention. The Director will provide strategic recommendations, research and implementation oversight of new analytics technologies. Our ideal candidate has a combination of superb analytical capabilities, outstanding business insight, and excellent verbal and written communication skills.

PRIMARY RESPONSIBILITIES/ACCOUNTABILITIES OF THE JOB:

Key Responsibilities:

Expert at identifying trends in data, drawing conclusions and making actionable recommendations to key stakeholders within the organization
Develop and standardize operational reporting that enables proper site execution
Identify market trends and asses competitive digital landscape around product pricing, promotional strategies, and shipping/return models
Develop sales trend reporting across product categories and channels of distribution
Implement and on-going production of a standard set of dashboards and scorecard reports with actionable KPIs based on agreed SLAs with business organizations
Ensure analytics provide clear visibility into the impact and value of new features and functionality
Support the continued enhancement and evolution of our analytics capabilities to a best-in-class level. Stay abreast of industry trends and innovations and drive new analytics initiatives that contribute to business goals
Coach analysts in analytics methodologies, strategies, career development and training
Provide guidance and lead training sessions to cross-functional on digital analytics best practices to promote dashboard adoption, monitor usage, gather feedback, and maintain alignment
Assist in developing lower friction, higher performance and error free experience by delivering information, insight, and enterprise level reporting throughout the customer’s journey.
Design and create daily, weekly, monthly, yearly Digital dashboards to help monitor performance for all key indicators
Use various analytics tools to track, report, and analyze website performance, customer trends and visitor behavior
Define business requirements, implement and test all data requirements to support accurate Adobe Analytics implementation.
Design research initiatives and analysis that answer specific questions about marketing programs, customer behavior or other business initiatives

Experience:

8+ years of direct and hands-on eCommerce and analytics experience providing solutions at scale in a large global company
Expert-level knowledge of digital analytics tools and processes, experience in Adobe Analytics strongly preferred

Education:

4-year degree; advanced degree a plus

Skills:

Proven strategic capabilities while being hands-on and comfortable with tactical execution
Ability to perform in-depth analysis, synthesize results, develop stories, build strategies and make recommendations to business and technical leaders
Well-developed written and verbal communication skills including presenting complex material in an organized and compelling manner
Extensive experience in developing effective data visualizations and charts
Expert-level knowledge of digital analytics tools and processes, experience in Adobe Analytics strongly preferred
Advanced skills with all Microsoft Office Software for the creation of effective management reports, presentations, dashboards, scorecards visualizations and analysis
Using advanced analytics in taking large data sets to detect patterns, isolate customer behaviors, segment and forecast
Data visualization tools such as Tableau, Looker, etc.
Digital marketing, including click attribution, impression tracking, customer journey

Vacancy expired!

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