Sr. Marketing Manager - US Activation, Amazon Flex North America

DescriptionAt Amazon, we're working to be the most Customer-centric company on earth. One customer experience that we’re constantly looking to take to a new level is how to coordinate the delivery of their orders. Our goal is to exceed the expectations of all our customers by ensuring that their orders, no matter how large or small are delivered where and when they need them, as quickly, accurately, and cost effectively as possible. To meet this goal, Amazon is continually striving to innovate and provide best in class service levels through the introduction of pioneering new logistics products and services significantly complimented by entrepreneurs like Amazon Delivery Service Partners and Amazon Flex. Amazon Flex crowdsources independent contractors – called delivery partners – to coordinate deliveries to our customers. With Amazon Flex, individuals can now be their own boss delivering Amazon packages.We are seeking a Senior Marketing Manager, Activation, for Amazon Flex, to help drive customer activation and account creation of our delivery partners in the US. This is a high impact and exciting role which involves end to end ownership of delivery partner conversion strategy. In this role, you will work to implement and champion digital marketing and communications best practices and new innovative ideas, and at the tactical level, test and execute digital campaigns and iterate based on performance metrics, in order to increase delivery partner onboarding and activation conversion. You will employ a heavy bias towards automation, always looking for opportunities to drive the optimal customer experience and internal efficiencies in a scalable way.Our ideal candidate is both creative and analytical. You are an expert user of marketing technology and automation tools, and have experience working with cross-functional stakeholders to build and manage multi-channel digital campaigns (e.g. email, telemarketing, app) that drive business performance. You are passionate about owning programs, testing and learning, scaling to create impact, and delivering results. You’ll use customer insights to develop a segmentation and targeting strategy, and rigorously test channel and media performance to drive app download, account creation and first package delivery. You will leverage your expertise to influence strategic plans, work tactically to execute them, and build mechanisms to communicate and work across teams. You are able to see the greater picture of how their scope impacts both upstream and downstream processes, and you excel at making data driven decisions that impact key stakeholders. You are customer obsessed and focused on delivering results with clear ROI. You demonstrate an ability to clearly communicate ideas and strategies, especially through written communication. You are an analytical thinker who loves solving problems. Experience in Excel is also required.Key job responsibilities Develop Amazon Flex US activation vision and roadmap Work at the strategic level to champion bold and creative ideas and at a tactical level to ensure execution excellence of plans Analyze onboarding funnel metrics and develop strategic plans to improve activation and engagement Design and deliver automated onboarding and activation lead nurturing campaign, that drives website conversion, app download, account creation and improves the waitlist to start package delivery Build, test and optimize deliver partner onboarding and account activation programs, making continuous improvements based on performance, trends, insights. Oversee the planning, execution, and optimization of Flex omni-channel campaigns, tailored at regional level Provide campaign performance analysis and reporting, and communicate and implement timely optimizations to drive results. Ensure Amazon Flex US meets delivery partner recruitment capacity targets by overseeing gap closing tactics and execution Maintain the day-to-day management and optimization of onboarding and activation campaigns, including the development, QA, deployment and reporting Drive collaboration with internal and external stakeholders including our central marketing team, BI, Science, Product Tech, Recruiting and Engagement Marketing teams to test and create the best activation experience. Develop and execute strategic initiatives and marketing improvements based upon program insights. Establish and maintain scalable processes, and develop and manage the maintenance of playbooks and assetsA day in the lifeDriver engagement starts with their onboarding experience. You will work to ensure as smooth and seamless of an activation experience for our drivers. The recruiting tech team manages the in-app UX, while you leverage the various communication channels to engage with drivers who are in the activation stage of the marketing funnel. In partnership with the recruiting tech team, you strive to address barriers throughout our onboarding funnel experience, which is all based in the Amazon Flex app, in order to increase activation yield. Through creating a positive experience for drivers, you aim to convert engaged and loyal drivers.About the teamDriver engagement starts with their onboarding experience. You will work to ensure as smooth and seamless of an activation experience for our drivers. The recruiting tech team manages the in-app UX, while you leverage the various communication channels to engage with drivers who are in the activation stage of the marketing funnel. In partnership with the recruiting tech team, you strive to address barriers throughout our onboarding funnel experience, which is all based in the Amazon Flex app, in order to increase activation yield. Through creating a positive experience for drivers, you aim to convert engaged and loyal drivers.Basic Qualifications

7+ years of professional non-internship marketing experience

Experience using data and metrics to drive improvements

Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)

Experience in developing and managing acquisition marketing or channel programs

Experience with A/B testing

Experience building, executing and scaling cross-functional marketing programs

Experience driving direction and alignment with large cross-functional teams and agency partners

Experience designing and executing joint marketing plans with strategic alliance partners

Ability to work both strategically and tactically: the candidate will need to be equally at home building out a strategy doc and plan, as they are rolling up the sleeves and working on tactics.

Ability to deliver in tight timelines: the candidate is expected to be able to find answers and make decisions in tight timeframes, sometimes with incomplete data/information.

Ability to manage competing priorities under ambiguity

Analytical skills; can handle, synthesize and analyze large data sets, draw out and then communicate insights through concise, written documents

Preferred Qualifications

Experience with 'gig economy' companies

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $106,400/year in our lowest geographic market up to $185,000/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.