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  • ID
    #5091875
  • Salary
    TBD
  • Source
    Canon USA & Affiliates
  • Date
    2020-10-21
  • Deadline
    2020-12-19

Director, Marketing

New York, Melville 00000 Melville USA
 
Full-time

Vacancy expired!

OverviewReponsible for development and execution of go-to-market strategies related to assigned products and vertical markets. Provides coaching and direction to product marketing specialists and managers in aligmnet with company objectives. Responsible for unit and revenue targets and marketing budget related to assignment. Collaborates with most departments on cross functional projects.ResponsibilitiesIn conjunction with the VP, establishes strategic marketing plans to achieve corporate objectives.

Develops and executes comprehensive marketing plans and programs, both short and long range, to support sales, revenue and margin objectives of organization.

Researches, analyzes, and monitors financial, technological, and demographic factors to capitalize on market opportunities and minimize effects of competitive activity.

Participates in planning advertising and promotion activities including print, online, electronic media, and direct mail.

Oversees and monitors these activities to ensure advertising goals are being met.

May act as liaison with outside agencies on ongoing promotional campaigns.

Participates in the development of promotional and collateral materials.

Develops and recommends product positioning, packaging, and pricing strategy to produce the highest possible long-term market share.

Achieves satisfactory profit/loss ratio and market share in relation to preset standards and industry and economic trends.

Ensures effective control of marketing results, and recommend corrective action to guarantee that achievement of marketing objectives falls within designated budgets.

Oversees and evaluates market research and adjusts marketing strategy to meet changing market and competitive conditions.

Monitors competitive products and marketing activities.

Establishes and maintains relationships with industry leaders and key strategic partners.

Conducts market research, including surveys and focus groups on current and new product concepts, and provides feedback for future product development.

Guides preparation of marketing activity reports and presents to executive management.

Maintains a consistent corporate image throughout all product lines, promotional materials, and events.

QualificationsBachelor's degree in a relevant field or equivalent experience required, MBA preferred; plus 12 years of related experience.

Strong management skills with the ability to motivate a team.

Excellent creative and analytical skills.

High level of interpersonal and communication skills, including presentation skills.

Strong organizational skills, ability to manage multiple projects and meet tight deadlines.

Company OverviewAbout our Company - Canon Solutions America provides industry leading enterprise, production, and large format printing solutions, supported by exceptional professional service offerings. With the technology offerings of the Canon and Océ brands, Canon Solutions America helps companies of all sizes find ways to: improve sustainability, increase efficiency, and control costs in conjunction with high volume, continuous feed, digital and traditional printing, and document management solutions. A wholly owned subsidiary of Canon U.S.A., Inc., Canon Solutions America is headquartered in Melville, N.Y. and has sales and service locations across the U.S.Canon Solutions America offers a competitive compensation package including medical, dental, vision, 401(k) Savings Plan, profit sharing, success sharing, educational assistance, recognition programs, vacation, and much more.We are an EEO/AA employer. Minority/Female/Individuals with Disabilities/Protected Veterans.If you are not reviewing this job posting on our Careers’ site, we cannot guarantee the validity of this posting. For a list of our current postings, please visit us at.#CSAPosting Tags#LI-TM1 #PM20Location US-NY-MelvilleCompany Canon Solutions America, Inc.Requisition ID 24085Category MarketingPosition Type Full-Time

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