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  • ID
    #8195344
  • Job type
    Full-time
  • Salary
    TBD
  • Source
    Publicis Groupe
  • Date
    2021-01-12
  • Deadline
    2021-03-13
 
Full-time

Vacancy expired!

Job Description

The Search Manager is the day-to-day steward of search media for assigned brands and leads campaign development, activation, and innovation. The Manager is expected to apply search mastery to deliver against client goals. They will work closely with the Associate Director in the development and communication of all search strategy while owning tactical execution. In addition, the Manager is responsible for day-to-day management of the Search Analyst(s), including both project management to ensure timely delivery of all tasks and career development.

Role Objectives

  • Provide direction to Analyst(s) to conduct and analyze keyword and audience research necessary to build a new campaign
  • Gather the research and data needed to formulate tactical plan development and recommendation for client delivery
  • Provide direction to Analyst(s) for purposes of campaign structure and keyword/ad copy development
  • Responsible for final QA before delivery to client
  • Present recommendations, solicit feedback, and direct Analyst(s) to apply client feedback to keyword and copy proposal
  • Actively contribute to account strategy, including annual budget development, KPIs, partner selection, new tactics, and tracking industry developments
  • Ultimate oversight for all day to day budget and billing activity (pacing, Prisma management, draft billing, accuracy of budgets vs. strategy flowcharts)
  • Review paperwork necessary for purchase authorization and ensure vendor counter signature is received
  • QA all campaign components prior to launch
  • Oversee Search Analyst’s management of campaign budgets, pacing, and bid adjustments
  • Recommend campaign adjustments based on performance trends
  • Responsible for client communication of performance and competitive landscape
  • Campaign report and developing strategic insights with clear actionable items
  • Build clear, concise, and cohesive quantitative analyses inclusive of strong data visualization
  • Lead client status and reporting calls, including presentation of reporting
  • Primary contact for resolving billing discrepancies in partnership with client strategy and billing reconciliation team
  • Serve as lead for training of new Analysts and be a resource for ad hoc questions
  • Lead client relationship with day to day contact and partner agencies (where applicable) by ensuring a seamless communication process
  • Timely response to daily communication regarding campaign level inquiries (client, vendors, internal)
  • Maintain professional, productive rapport with sales representatives/media vendors
  • Demonstrate creativity and agility when problem solving prior to elevation to the Associate Director
  • Partner with Associate Director to ensure upcoming deliverables are being proactively addressed

Qualifications

  • Bachelor’s Degree
  • 3+ years of paid search experience
  • Demonstrated expertise in core MS Excel functions (vlookup, pivot tables, data visualization)
  • Mastery of search platforms Google, Bing, Search Ads 360
  • Mastery of all relevant tools for reporting, analytics, and competitive analysis(e.g., Datarama)
  • Proven leadership ability and experience managing direct reports
  • Excellent written, verbal, and interpersonal communication skills
  • Presentation skills are a must
  • Demonstrated critical thinking and problem solving skills
  • Excellent project management and organization skills
  • Ability to work successfully with teams on multiple projects under tight deadlines
  • Demonstrates initiative/”hunger”
  • Collaborative approach/attitude

Additional Information

All your information will be kept confidential according to EEO guidelines.

[20-2852]

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