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  • ID
    #7105973
  • Job type
    Full-time
  • Salary
    TBD
  • Source
    Publicis Groupe
  • Date
    2020-12-17
  • Deadline
    2021-02-15

Vacancy expired!

Job Description

Role Objectives:

  • Build strong relationships with internal stakeholders and groups, facilitating synergy between the planning and activation functions that manage day-to-day client business
  • Build and develop relationships with client business directors and brand teams, ensuring that client and overall data proposition is relevant and aligns with strategy direction
  • Grow product delivery and agency revenue organically by cross-selling and up-selling value-add analytical products across client divisions, markets, categories, etc…
  • Drive a culture of ‘always on’ data driven decision making that will institutionalize the use of consumer-driven analytics in media/marketing investment planning
  • Scope and direct advanced analytics projects to ensure that the deliverables are designed to answer valuable client and media team questions, and that timelines and scope are adhered to
  • Have experience and expertise in how to intersect consulting skills, data, advanced analytics, and marketing strategy to drive and improve clients’ business results
  • Consult with senior client marketing and business leaders to define and answer most important business questions
  • Advise on how to best leverage media and marketing investments to drive business results
  • Work collaboratively with the network to provide the client with the very best thinking and leadership in creating meaningful and measurable marketing experiences
  • Underpin client marketing processes with ‘Big Picture’ measurement frameworks and KPIs that will be used to evaluate experiences and specific plans, campaigns, or investments across paid, owned, and earned media environments
  • Keep abreast of evolving media landscape, including research and emerging trends to provide insight to both media teams and client (as required)
  • Guide and work closely with the planning teams and the client teams to deliver on “data driven” marketing investment decisions (how much, where, when, which channels, etc…)
  • Create and manage deliverables against detailed project plans that align expectations with outcomes
  • Provide a high-value consultation layer on top of analytics deliverables
  • Consult with client media teams to align on the strategy, implementation, and measurement plans for all key accounts
  • Determine the best means of communicating analytical insights to clients that ensures understanding of results and application of the analyses is applied
  • Build presentations providing clear analytics story – why the work is important, the truths that the analytics reveal, and the actions that should follow the analyses
  • Build the profile of Business Integration within the agency by packaging and evangelizing best in class client work

Qualifications

Minimum Qualifications:

  • 5-8 years of experience consulting with clients on making strategic investment decisions to improve business results
  • Working knowledge of databases and SQL a must
  • Knowledge of web measurement technologies:
    • Ad serving platforms (e.g. DART)
    • Website analytics software (e.g. Adobe SiteCatalyst, Google Analytics)

    • Data visualization skills desirable (e.g. Tableau, Omniscope)

  • Quantitative educational background (preferred advanced degree in Statistics, Social Sciences, Economics, Quantitative Marketing)
  • Experience in a cross-functional team environment with agency experience a big plus
  • Strong understanding of contemporary marketing analytics, advertising technology and research techniques, as well as an innovative vision on how the practice should evolve to keep pace with the ever-changing marketing environment
  • Strong client management/consultative experience with both presenting and resolving issues
  • Extensive experience leading and managing marketing technology projects from ideation through installation
  • Strong critical thinking and problem solving skills – a demonstrated ability to mine data for relevant and actionable insights
  • Solid written and verbal communication skill with ability to communicate/translate complex concepts to non-technical audience
  • Strong understanding and experience with digital media buying, KPI development, and technology practices during campaign planning and execution
  • Demonstrated experience with programmatic audience buying concepts and execution
  • Powerful leadership qualities, as will be required to lead external and internal resources into new marketing effectiveness territories
  • Strong attention to detail, and be able to quality-check their teams’ work to ensure that data anomalies/mistakes are caught prior to delivery of the analysis to the client teams
  • Strong management capabilities, both operationally (as well as strategically) to ensure that guidance is given to all teams on how to enhance the product as the account matures)
  • Outgoing and able to integrate with fast-paced planning and activation teams
  • Able to cultivate excellent relationships with technology and research partners
  • Ability to meet deadlines in a fast-paced environment
  • Hands on, problem solving abilities – “can do” approach (someone who is a thinker and a doer)

Additional Information

All your information will be kept confidential according to EEO guidelines.

Vacancy expired!

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