-
ID
#13530672 -
Job type
Full-time -
Salary
TBD -
Source
Boss Search Group -
Date
2021-04-21 -
Deadline
2021-06-20
Director Digital Marketing: To $150K
Nevada, Las vegas, 89101 Las vegas USAFull-time
Vacancy expired!
Job Description
Fully Remote. Pay to $150K DOE.
Seeking an experienced Director of Digital Marketing for the remote position. Fast growing busy medical company.
Job Duties Include:- Responsible for achieving top-line marketing/bottom-line targets, site pricing, promotions, costs, and penetration/expansion for new sites.
- Drive website architecture to optimize for lead capture and reflecting our brand vision
- Responsible for marketing coordination with onboarding and activating nurses
- Capture daily site analytics, overseeing key performance indicators (e.g., traffic, conversion, AOV, CAC, LTV, etc.), interpreting data into trends and strategy, and optimizing budgets; monitor and provide tracking/reports regularly.
- Manage the user experience of the website, including site navigation, site refreshes and development, optimizations, content development, and the checkout funnel
- Hire and lead a team of marketers that are able create content, positioning and campaigns that drive brand growth
- Drive all digital advertising and top-funnel online initiatives, including search, SEO efforts, paid social, and digital advertising
- Develop segmentation and personalization strategies that deliver the right product to the right customer at the right time
- Own the email calendar, attaching actions, goals, and KPIs to all emails. Measure results and propose optimizations. Communicate the email calendar through the organization to gain alignment.
- Manage customer acquisition & retention: analyze email performance and utilize list segmentation, personalization, and content optimization to gain new customers and retain current ones. Grow and Manage Customer Database/CRM
Qualifications
- Minimum 6 to 8 years’ experience in digital marketing and leadership roles.
- Experience building a marketing Org from the ground up
- B2B2C Experience (big plus)
- Excellent written and oral communication skills.
- Strong experience with Google Analytics, Google AdWords.
- Experience with Business intelligence platform such as tableau.
- Experience with marketing automation and attribution.
- Experience with mobile-first eCommerce website.
- Bachelor’s degree in Marketing, Business, or a related subject
Additional Information
This is a great opportunity for experienced sales reps with backgrounds in Medical, Hospitality, Retail, School or Government Sales.
Vacancy expired!
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