MULTIMEDIA MARKETING SPECIALIST

Job Summary:

The Multimedia Marketing Specialist is responsible for managing and growing client relationships, identifying high-potential accounts, and driving revenue growth. This role involves working closely with clients to understand their business needs, developing tailored solutions, and ensuring the delivery of desired business results. The Multimedia Marketing Specialist will focus on building depth of contact, creating meaningful relationships with decision-makers and influencers, and leveraging opportunities to expand accounts.

Key Responsibilities:

Account Management:

1. Identify and manage Key Accounts and Secondary Accounts:

- Develop and execute Key Account Growth Plans to achieve revenue goals.

- Conduct quarterly business conversations with key accounts to gain new assignments and ensure client satisfaction.

2. Client Engagement:

- Build and maintain strong relationships with decision-makers and influencers.

- Understand the decision-making process and engage all relevant stakeholders.

- Prepare and deliver tailored proposals and solutions to meet client needs.

3. Sales Strategy and Growth:

- Identify high-potential accounts and prioritize Target Accounts.

- Discover new opportunities within existing accounts to drive growth.

- Focus on delivering results aligned with the client's Desired Business Results and ROI.

4. Collaboration and Communication:

- Work with internal teams to ensure smooth implementation and delivery of solutions.

- Provide clear and prompt communication regarding campaign modifications or challenges.

- Share campaign recaps and success stories to retain and grow accounts.

5. Performance Tracking:

- Measure effectiveness of sales strategies using metrics such as sales growth, lead conversion rate, and annual targets.

- Regularly update and review account lists to ensure compliance with organizational goals.

Qualifications:

- Proven experience in account management or sales, preferably in a B2B environment.

- Strong communication and relationship-building skills.

- Ability to analyze client needs and craft tailored solutions.

- Proficiency in CRM tools and account management systems.

- Results-driven with a focus on achieving and exceeding revenue targets.

Key Competencies:

- Strategic thinking and problem-solving.

- Ability to manage multiple accounts and prioritize effectively.

- Strong negotiation and presentation skills.

- Commitment to delivering superior client service and results.

This role is ideal for a motivated individual who thrives in a client-focused environment and is passionate about driving business growth through strategic account management.

Education: Bachelor's Degree preferred but not required.

Nexstar is an Equal Opportunity Employer.