Innovate to solve the world's most important challengesJoin the Energy, Infrastructure and Sustainability Marketing team that enables growth and delivers results for Honeywell Building Solutions. Be part of the functional excellence, defining business strategy, developing execution plans, thinking big and most importantly Making It Happen. Your leadership will be critical in the development and implementation of the businesses' Strategic and Annual Operating Plan with a focus on our Projects and Service lines of business growth. Your market sizing, segmentation, ability to develop and implement growth initiatives, achieving defined KPIs and analytical skills will guide the business to prioritizing new business opportunities with sales and business leaders for fast growth. A great company requires hiring the best people. We are looking for a top talent to join our growing team. We have an exciting opportunity for a Vertical Marketing Manager focused on energy, infrastructure and sustainability. This person will be responsible for day-to-day development and execution of infield strategies and tactics enabling our overall sales plan results. Role will report to the VPGM. Responsibilities include but are not limited to: o Collaborate with the Sales Leaders to further business development and sales efforts for energy, infrastructure and sustainability o Develop a market approach strategy, inclusive of setting strategy, value propositions and solutions jointly with Global Offerings Management, to differentiate Honeywell and enable AOP and growth targets o Pro-actively work with peers to understand, develop and drive state and federal legislative to support our industry, business and strategyo Responsible for the breakdown and analysis of annual federal budget to identify areas of opportunities that meet Honeywell’s strategy o Working with Solution Offering Mangers to develop and deploy new Solutions offerings that meet the market needs of Energy, Infrastructure and Sustainability and deliver the following business impact§ Increase our Projects win rate § Increase BGM on won projects§ Increase project “Share of Wallet” – selling multiple HBS solutions to a single customer / project§ Increase service conversion / attach rate from projectso Working with Solution Offering Managers be an advocate for the NPI programs and provide meaningful input into the technology road-mapping of HBS, HBT, HCE solutions to meet the needs of the Energy, Infrastructure and Sustainability vertical o Working with Solution Offering Managers develop and deploy customer segmentation models targeting projects opportunities with the Energy, Infrastructure and Sustainability vertical, offerings and geographic markets, supported by data and robust business caseso Develop and deploy programs to drive improvements in:§ Net Promoter Response Rates for Projects and Service customers§ Net Promoter Scores for Projects and Service customers· Align with Break Through Initiative (BTI) and New Product Introduction (NPI) strategies relevant for Energy, Infrastructure and Sustainability and drive initiatives to meet/exceed business commitments· Undertake win / loss analysis and collaborate with sales and projects stakeholders to recommend & implement corrective actions
Collaborate with global marketing analysts and undertake a bi-annual market analysis of Energy, Infrastructure and Sustainability to understand macro and micro trends so sales can align early
§ Lead, along with the local DSL, the development of the Sales Strategy and Pursuit Teamo Create KPI dashboards for regular tracking and measurement both lead and lag indicators of performance for Energy, Infrastructure and Sustainabilityo Working with HBS Global MARCOM develop compelling sales and marketing material, inclusive of a playbook, case studies, solution narratives and communication strategies o Working with HBS Global MARCOM develop and deploy effective lead / demand generation campaigns focused on projects growth o Implement Voice of Customer (VOC) – high-level customer needs vs. gaps, provide feedback on VOC to SOM Leaders and HBS, HBT, HCE.o Development of a consultant, developer and builder engagement programo Provide support for HBS STRAP and AOP process as required.o Be prepared to support HBS & HBT internal and customer’s events as a subject matter expert on your portfolioo Provide support to other core vertical markets as required by the Asia Pacific business.50%Develop and deploy growth initiatives for the Energy, Infrastructure and Sustainability lines of business10%Develop segmentation models, conduct analysis of market data, customer information and competitive landscape.10%Support APAC AOP and STRAP Planning for the Energy, Infrastructure and Sustainability lines of business 20%Develop sales, marketing and training material for the Projects line of business10%Support key customer engagement activities and strategic pursuitsYou must have…
Bachelor’s Degree; Business, Marketing or Engineering
7 years of combined experience in business to business sales or marketing roles
Fluent in English, written and verbal
Excellent data analysis skills
Has data-driven yet common sense approach to execution; able to find & manipulate complex data with ability to understand multiple industries and dissect opportunities
Able to work & think independently, meet tight deadlines, mobilize resources and key stakeholders quickly
Decisive, high energy and ability to energize others, creative
Excellent communication, presentation, problem solving, and interpersonal communication skills.
Has the ability to translate complex marketing concepts to business partners and clearly articulate benefits and results.
Highly proficient in Microsoft Office; Outlook, Excel, Word, PowerPoint
Honeywell is an equal opportunity employer. Qualified applicants will be considered without regard to age, race, creed, color, national origin, ancestry, marital status, affectional or sexual orientation, gender identity or expression, disability, nationality, sex, religion, or veteran status.
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