Project Manager

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Brand Analytics Lead

DescriptionThe Brand Analytics Lead possesses expert understanding of project management, marketing analytics, measurement and strategic insight. She or he works cross-functionally and collaboratively, supporting data and analytic integration across all marketing platforms.She or he will serve as a point of contact for brand media and web performance & optimization, strategy & research, and reporting & analysis.The lead also serves as a key point of contact for brand stakeholders, developing a deep understanding of each brand and project, identifying opportunities and facilitating collaboration.Key roles and responsibilities include:• Manage brand tagging initiatives, implementation, best practices, and trouble-shooting to ensure digital marketing efforts are measured accurately and appropriately• Partner with agency teams to ensure data quality and accuracy• Lead development of marketing campaign performance objectives and measurements, lead post-campaign insights• Direct production of cross-channel analyses for brand leadership including analyze data and provide actionable insight/recommendations to improve overall performance• Prioritize and direct ad-hoc analyses on marketing initiatives• Direct cross-divisional marketing performance measurement standardization and success metrics• Assist in institutionalization of marketing best practices and analytic technologies• Identify, frame and quantify marketing and advertising opportunities• Drive continuous improvements and optimization through testing, measurement and analysis

Qualifications

Demonstrated Experience:

• 3+ years’ experience within the digital research/analytics space• 3+ years’ experience with project management and/or collaborative projects• Understanding of marketing analytics, strategic insights, data sharing and optimization• Strong understanding of multi-platform performance correlations and measurement• Demonstrated thought-leadership in developing data-based strategic and tactical recommendations• Strong presentation and problem-solving skills• A consumer-centric, results-driven mindset - with a portfolio of achievements to back it up

Technical Skills• Knowledge of Omniture and various other tracking services, their methodologies and applications.• Proficiency with online and offline data

Vacancy expired!