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  • ID
    #5841421
  • Job type
    Contract
  • Salary
    Competitive
  • Source
    Kforce Technology Staffing
  • Date
    2020-11-14
  • Deadline
    2021-01-13

Vacancy expired!

RESPONSIBILITIES:Kforce has a client in search of a Digital Media and Marketing Analytics Manager in Boston, MA.

Responsibilities: Work with our cross-functional stakeholders and be a thought leader in supporting prioritized marketing initiatives Drive our marketing analytics platform strategy and advancement Help drive our partners optimal marketing media mix with the highest ROI Be proactive in selecting and segmenting strategic audiences to drive new programs and campaigns that drive higher customer lifetime value Be an expert in measuring campaign effectiveness of various paid and unpaid digital marketing channels Recommend actionable insights by diving deeper into marketing campaign data, customer data and website data (customer journey, audience identification, segmentation) Project manage data accuracy issues Be an equally collaborative partner to both our business and technology partners

REQUIREMENTS: Bachelor or Master's degree in a technology or quantitative field such as Engineering, Marketing, Business or Economics Must have 6-8 years of digital marketing, ad platform measurement experience (Google Ads, Instagram Ads, Facebook Ads, Email, Affiliates etc.) and/or web platform measurement (Omniture or Google Analytics) Strong understanding of CDP and DMP platforms (Segment, Tealium Audience Stream, Adobe Audience Manager, etc.) Expert in Digital Media Measurement, MTA/MMM, ROI/ROAS and test & learn Strong analysis skills with knowledge of SQL and/or ability to work with a large databases a plus Proficient in Excel and PowerPoint skills Enjoys working in a collaborative environment and possesses strong communication skills Positive attitude and willingness to learn new things

Kforce is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, sexual orientation, gender identity, national origin, age, protected veteran status, or disability status.

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