Product Marketing Specialist - B2B

R0035607 Product Marketing Specialist - B2B (Open)OVERVIEWThe Product Marketing Specialist assists with the delivery of product marketing for Nursing Education products in the Nursing Segment. He/ she may be asked to support different sub-segments/ products at different times depending on the balance of workload across the Nursing product group. This position is responsible for working with the Product Marketing Director to support the development effective marketing plans and strategies to communicate product benefits and features to achieve success for the Nursing Education B2B institutional subscription portfolio within the Nursing Segment.This position plays a key role in generating opportunity and growth in the dynamic health market. Responsibilities include market segmentation, buyer and user research, competitive analysis, new product launches and enhancements, generating qualified leads, developing effective engagement strategies at every stage of the buying and implementation journey, assessing campaign ROI and supporting the development of business cases to justify strategic product investment.This position works closely with Product Management and Central Marketing to develop an integrated product and marketing strategy and with Sales and Sales Enablement to ensure successful implementation in the field. The Product Marketing Specialist will contribute to the strategic marketing direction and ensure that the marketing strategy is delivered successfully, with measurements that include ROI, revenue growth and key KPIs, e.g. website and lead conversion. He/she therefore needs to be a strong and flexible team player who can exercise influence across organizational silos and is able to work successfully independently and as part of a teamLOCATION: Philadelphia, PA or RemoteESSENTIAL DUTIES AND RESPONSIBILITIES

Develop a deep understanding of the market:

Understand user needs and the solutions/ features users would most value in the nursing education segment

Identify market segments, including size, trends, buying motivations, buying process, pricing and purchase criteria and use this knowledge to help set product and marketing priorities

Generate /assess /research market awareness and perceptions of the product/solution working with resources, data and information available through the Market Research team

Working with Product Management to organize buyer and user research/ advisory groups, drawing on resources and expertise of Central Marketing where appropriate

Conduct regular competitor analysis, working with Market Research when needed, including win/ loss analysis and use this insight to develop compelling product positioning as well as to help set priorities for the Segment team

Work collaboratively with Product Management, Technology, Sales, Finance, Content Experts, and other stakeholders to ensure that business cases and sales targets are supported by the appropriate marketing plans, developed by Product Marketing and implemented through Central Marketing

Assist with new product launches and enhancement releases, defining product positioning, messaging and pre and post-launch market activities. Monitor delivery and adjust as necessary to achieve the new product business case

Assist with the creation and delivery of the marketing strategy for the Nursing Education B2B sub-segment and support rollout and implementation through the sales team working with sales leadership and sales enablement

Share strategic and segment plans with Central Marketing to drive campaign/ tactical implementation and execution as needed to support the Segment business needs

Create and submit campaign plans and available budgets to Central Marketing; review project plans for the proposed integrated campaigns to be developed/executed by Central Marketing, including project management milestones, in-market dates and KPIs.

Set and report on marketing KPIs - leads generated, lead to sales conversion, market penetration based on data and analytics provided by Central Marketing

Generate B2B leads via appropriate and compelling direct marketing, sales collateral, web presence, content marketing, thought leadership, events and smart use of web marketing, all developed with and executed by Central Marketing resources

Assess the ROI of marketing campaigns and ongoing marketing spend, adjusting spend as appropriate to meet KPIs based on reporting delivered by Central Marketing

Ability to work collaboratively across the Nursing Education team, including Product Management, Content Acquisition, Sales and Sales Enablement

JOB QUALIFICATIONSEducation: Bachelor’s degree is requiredRequired Experience:

2+ years of experience in a product marketing role

3+ years delivering successful digital and web marketing for products in B2B

Experience bringing new products to market, preferably information and/or software products

Experience using data and segmentation to create and deliver on revenue opportunities

Previous experience and ability to manage projects involving cross-functional teams

Preferred Experience:

Preferred previous experience with healthcare market and B2B subscription products

OTHER KNOWLEDGE, SKILLS, ABILITIES OR CERTIFICATIONS:

Strong oral and written communication skills

Strong interpersonal skills

Creative and analytical mindset

Healthcare market experience a plus

TRAVEL REQUIREMENTS

Up to 20% travel

EQUAL EMPLOYMENT OPPORTUNITY Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.