Marketing Senior Manager – Risk & Financial Advisory – Technology, Media & Telecomm Industry

Strategic Marketing Planner - Senior Manager - Risk & Financial AdvisoryTechnology, Media & Telecommunications Industry (TMT)Think a Big Four career is just spreadsheets, gray suits, and corporate profits? Look again. Deloitte s full-service Marketing Excellence organization is seeking collaborative creatives, skillful strategists, and marketing masterminds to lead our businesses in exciting new directions. If you re a marketing and communication professional who sees the world differently, finds opportunity where others don t, and keeps a pulse on the next big trends, then become our partner in growth. Together we ll discover new ways to transform out-of-the-box ideas into measurable business results for our clients and our company. If you re ready to make an impact, join our Marketing Excellence team to see how we Deloitte differently.Deloitte Risk & Financial Advisory, the leading risk services practice, is where our Strategic Marketing Planner (SMP) candidate will focus on driving marketing that will create the impact, value and relevance of our services in the complex and evolving Technology, Media & Telecommunications Industry (TMT).The SMP serves as a trusted marketing advisor to their business leaders and key stakeholders and is responsible for developing strategic marketing plans for best-in-class marketing as well as oversight for marketing campaign execution.The TeamWorking with our Industry and Sector Leaders, Lead Business Partners serving our most strategic clients, you will team with our internal Green Dot Agency (GDA) to provide value to the U.S. Firms by differentiating the Deloitte brand, driving Deloitte's business priorities forward, innovating new marketing solutions, and delivering distinct client experiences. The SMP develops cutting-edge marketing plan and our GDA brings creative assets and unique experiences that engage our clients. We deliver on the strategy of our businesses in the marketplace; and capture the hearts, minds, and loyalty of our clients.Responsibilities includeDirect high quality, innovative and integrated marketing.Work closely with the Clients and Industry Marketing Lead, Risk & Financial Advisory (Advisory) Technology, Media & Telecommunications Industry and Sectors Leaders/stakeholders, and Deloitte Clients and Markets Growth Industry Senior SMP(s) to develop strategic marketing campaigns that deliver value at the intersection of Industry and Offering priorities.Develop bold marketing strategies with measurable results and enthusiastic support of sponsoring PPMDs; direct flawless execution through coordination of key resources

Create strategic briefs (business cases) that can be executed by the Green Dot Agency

Articulate clear, compelling value propositions with subject matter experts and innovate how content (POVs, surveys, etc.) is developed and where it is communicated to increase engagement with clients

Get closer to our TMT clients.Connect directly with Advisory s TMT Lead Business Partners with ongoing engagement to drive marketing content to our Advantaged Client Portfolio of accounts. Curate insights from their input to drive marketing that moves the needle for relationships, revenue and reputation. Over time expand and scale connections at the Account Teams to get closer to our client.Partner with the Deloitte ecosystem to drive more value (Spark, Labs, Innovation, global) Measure the impact of marketing, monitoring metrics that matter and creating KPIs with senior stakeholders to inform future campaign tactics, with the help of the Green Dot Agency Collaborate with TMT Industry to bring Advisory s value.

With Deloitte Clients and Markets Growth teams and stakeholders and Advisory s Offerings SMPs, drive Advisory s value, position, and differentiation in firm-wide TMT campaigns.

Collaborate with TMT Industry to bring Advisory s value.With Deloitte Clients and Markets Growth teams and stakeholders and Advisory s Offerings SMPs, drive Advisory s value, position, and differentiation in firm-wide TMT campaigns.Measure impact and monitor resources.Ensure proper prioritization and utilization of appropriate resources with Account Management, who will oversee campaign activities executionPlan and manage marketing budgets for campaigns in conjunction with Advisory Clients and Industry Marketing Lead, Advisory s Marketing Operations Lead, and Account Management

Seek efficiencies in how the work is done and manage GDA hours to achieve highest and best use and create transformative outcomes.

Qualifications include:The ideal candidate will have 15 years of experience in B2B marketing and/or B2B professional services marketing, with the ability to drive and manage marketing strategy, messaging and campaigns.

Bachelor s degree, ideally with a focus in Marketing or a related business or technology field

A strong executive presence

Confident presentation skills

Familiarity with the Technology, Media & Telecommunications industry a plus

Deep understanding of integrated marketing and communications strategies and how they come together to provide measurable results

An innovative mindset that can think strategically with a willingness to execute tactically

Strong organizational skills and project management skills with ability to prioritize and manage expectations across multiple, complex projects/priorities with aggressive due dates and quick turn-around times

Detail-oriented with excellent follow-through skills

Strong persuasive written and verbal communication skills able to expertly position and tell compelling stories around our offerings and influence both internal and external audiences

Ability to work in a matrixed organization with a virtual team; experience in large corporate settings and/or professional services a plus

Flexible and able to thrive in a fast-paced environment, while possessing a high level of comfort with ambiguity

Experience with advanced analytics and using campaign data and sales data to determine priorities and measure effectiveness

Travel up to 20% (While 20% of travel is a requirement of the role, due to COVID-19, non-essential travel has been suspended until further notice.)

Other requirements includeEffectively manages projects by developing work plans, obtaining approvals, estimating and tracking resource requirements, and communicating with stakeholders

Advises and influences stakeholders at all levels of the business to achieve strategic objectives Proactively monitors the progress of multiple projects by tracking activities, spend and outcomes

Demonstrates strong analytical and problem-solving skills

Clearly communicates and presents complex information to various stakeholder groups

Demonstrates strong communication and leadership skills in a highly matrixed, global environment

Demonstrates excellent written and verbal communication skills

Exhibits a high level of professionalism with a strong executive presence

Proactively builds and strengthens relationships with key stakeholders across the organization

Skilled at negotiating, with the ability to solve complex problems and demonstrate agility

Provides strategic and tactical counsel that helps achieve clients' business goals

Collaborates and builds relationships with multiple business teams to meet shared objectives

Proficient in Microsoft Outlook and Word Proficient in Microsoft Excel and PowerPoint

Understands marketing fundamentals with a focus on strategy/trends and execution in the B2B arena

Develops integrated marketing campaigns that leverage data and analytics to inform strategies and measure success Leverages design thinking, and other modern problem-solving tools, to develop innovative marketing solutions Demonstrates excellent command of editorial standards, along with strong editing and prooing skills

Consistently delivers marketing program execution with high-quality results

Provides creative ideas and input to enhance communication programs

Successfully teams with media leads that execute media plans with a focus on managing relationships with the media and influencers, developing press releases and coordinating crisis communications

Leverages data and industry trends to identify strategic goals and objectives

Experience with marketing automation and CRM tools, preferably Eloqua or Salesforce

Understands tactics involved in multi-channel digital marketing campaigns (paid social, display, mobile, ppc) to reach, audience targeting and how they can be used to drive business results

Oversees and advises in the creative process to produce high-quality, original content

Experience using statistical and data visualization tools such as Tableau

Knowledge of advanced analytical techniques and tools (e.g. multi-factor attribution, collaborative filtering)

Experience using statistical and data visualization tools such as Adobe Analytics

Access Workfront to enhance collaboration, manage assets and maintain visibility of project workflows

Proven experience managing up and collaborating with cross-functional teams

Prior experience working on a virtual team within a highly matrixed organization, preferably for a global corporation or professional services firm

Identifies and/or follows leading practices to assess resources and budget for client projects and initiatives

Collaborates with colleagues on and across teams, both virtually and in person

Skilled at gaining consensus when differing viewpoints are presented

Demonstrates leadership, maturity, and accountability through extra-curricular and community activities

Develops and manages project budgets

How you ll growAt Deloitte, our professional development plan focuses on helping people at every level of their career to identify and use their strengths to do their best work every day. From entry-level employees to senior leaders, we believe there s always room to learn. We offer opportunities to help sharpen skills in addition to hands-on experience in the global, fast-changing business world. From on-the-job learning experiences to formal development programs at Deloitte University, our professionals have a variety of opportunities to continue to grow throughout their career. Explore Deloitte University, The Leadership Center.BenefitsAt Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.Deloitte s cultureOur positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.Corporate citizenshipDeloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte s impact on the world.Recruiter tipsWe want job seekers exploring opportunities at Deloitte to feel prepared and confident. To help you with your interview, we suggest that you do your research: know some background about the organization and the business area you re applying to. Check out recruiting tips from Deloitte professionals.Category: Business Development / Sales / MarketingAbout Deloitte As used in this document, Deloitte means Deloitte LLP and its subsidiaries. Please see www.deloitte.com/us/about for a detailed description of the legal structure of Deloitte LLP and its subsidiaries. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability or protected veteran status, or any other legally protected basis, in accordance with applicable law.