Job#: 1282525Job Description: The Performance Marketing Manager will assist with optimizing standing-up a new Dynamic Creative Optimization system (DCO). An attractive candidate will have a knowledge of Flashtalking (or other ad management platform) and Adobe capabilities, to guide agency partners on strategy, creative design, execution, and optimization of go-to-market campaigns: Post Paid (B2C & B2B) and Prepaid (3 skus).This role will work collaboratively with the media team to ensure acquisition programs are coordinated and integrated across the connected digital ecosystem, continually assess real-time digital performance to resolve what is/isn't working, using data, analytics, and insights to continuously optimize coordinated acquisition marketing programs (content and media) for efficient performance: media return on investment, engagement, gross adds.Help shape bottom of the funnel acquisition strategies, optimized creative templates, messaging by audiences, performance triggers but is balanced with an understanding of how the full funnel works.Leverage learning tools optimally to support decision making, e.g., A / B testing and experimentation prior to DCO stand-up.Ability to conduct regular analysis of marketing data to identify patterns to improve critical metrics at all stages of the funnel (awareness, engagement, conversion, adoptions, etc).Development of segment personas analysis and interpretation of customer journey data to increase business performance.Create a scalable performance playbook based upon nuanced learning across each line of business.Partner with the CRM on seamless message integration where applicable and & Web Teams to grow our robust SEM/SEO campaigns and help reach new levels of performance.Be an internal SME that teams look to scale digital driven opportunities.#LI-DM1A minimum of a bachelor's degree or equivalent experience, preferred area of study in Business, Marketing or TechnologyA minimum of 4 years of programmatic digital campaign creation and operations; understanding of the role acquisition digital plays in the integrated marketing mix.Solid understanding of foundational marketing technologies (Ad Servers, DSPs, DMPs/Content Management Systems, Audience Management Platforms (CDP), Adobe Marketing Cloud, Google Analytics, etc.)Able to translate creative strategy into excellent offer-driven storytelling fueled by a DCO system that generates engaging content that drives consumer action; experience with a range of creative production modalities (e.g., static, video, animation)Experience understanding the impact of digital campaigns to nurture buyer journeys, oversee campaign deployment, metrics and create data-driven recommended optimizationsAble to analyze campaign results to assess and recommend program/creative optimizations for stronger business outcomesPREFERRED QUALIFICATIONSExperience in subscription based-marketing, travel, or financial services space, including but not limited to Credit Cards, Mortgages, BankingCampaign management in Social or Native advertising channels, experience testing in conversion rate and landing page optimizationDigital agency experience - strategy, creative, analytics & optimizationEEO EmployerApex Systems is an equal opportunity employer. We do not discriminate or allow discrimination on the basis of race, color, religion, creed, sex (including pregnancy, childbirth, breastfeeding, or related medical conditions), age, sexual orientation, gender identity, national origin, ancestry, citizenship, genetic information, registered domestic partner status, marital status, disability, status as a crime victim, protected veteran status, political affiliation, union membership, or any other characteristic protected by law. Apex will consider qualified applicants with criminal histories in a manner consistent with the requirements of applicable law. If you have visited our website in search of information on employment opportunities or to apply for a position, and you require an accommodation in using our website for a search or application, please contact our Employee Services Department at or .
