ID
#10635301
Job type
Permanent
Salary
$60,000 - $65,000
Source
CRI Advantage, Inc.
Date
2021-02-25
Deadline
2021-04-26

Content Marketing Specialist

Idaho, Boise, 83701

Permanent

Vacancy expired!

CRI Advantage, Inc. is hiring for an in-house, full-time Content Marketing Specialist to join our marketing team! The Content Marketing Specialist will be responsible for coordinating content marketing campaigns based on KPIs and benchmarks set by the marketing management team in conjunction with company and divisional goals and objectives. The successful candidate will have a substantial portfolio of content marketing work using modern technologies to effectively produce an engaging digital presence.Location: Remote, or on location at our headquarters in Boise, Idaho. Expected to work Monday through Friday, standard business hours in MST.Responsibilities:

Develop strategies and tactics to get the word out about CRI Advantage and drive qualified traffic to the website.
Experiment with a variety of organic and paid acquisition channels like content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis.
Produce valuable and engaging content for the CRI website, including but not limited to the creation of blogs that attracts and convert our unique target groups.
Create consistent and engaging content for CRI social channels.
“Humanize” information and product overviews for highly technical software and IT management services/solutions for the business community.
Design marketing materials, ranging from social media post graphics to hard copy brochures and case studies.
Measure and report on the performance of content marketing campaigns, gain insight, and assess against goals.
Analyze consumer behavior and adjust email and advertising campaigns accordingly.
Use data and experience to make appropriate recommendations for improvement to CRI management.
Work with CRI’s internal and external resources to maximize project efficiency.

Required Qualifications:

Bachelor’s degree in Marketing, Communications, or related field or equivalent combination of education and relevant experience.
Excellent spoken and written communications skills.
Must have at least three years of experience in the field of marketing and/or public relations with a heavy emphasis on digital marketing content development.
Must demonstrate a working knowledge of marketing analytics/KPIs best practices
Must demonstrate an understanding of data privacy best practices, and General Data Protection Regulation GDPR as they relate to ad targeting.
Hubspot Marketing Hub, HubSpot Sales Hub experience or equivalent inbound marketing platform.
Highly proficient in WordPress website management.
Highly proficient in editing video in Adobe Premier Pro, Camtasia, or Microsoft Livestream.
Proficient in graphic design with a professional focus

Preferred Qualifications:

IT service management and/or cybersecurity knowledge
Successful STEM industry experience in in graphic design
Experience with customer intelligence platform i.e., Discover.org, ZoomInfo, Rain King or equivalent. Proficient in GoTo Webinar or equivalent webinar platform
Proficient in HTML
Proven proficiency in YouTube marketing for business.
Demonstrated success with social media platforms (LinkedIn, Twitter, Facebook)
Facebook Blueprint Certified (2020 or later )
Google Marketing Platform Certified (2020 or later )

Employee Job FunctionsEmployee Job Functions are physical actions and/or working conditions associated with the position. These functions may also constitute essential functions for the job position which the employee must be able to fulfill, with or without reasonable accommodation. The information provided below is to help describe the job so that the applicant has a reasonable understanding of the job duties/expectations. An applicant's ability to perform these actions will be discussed and workplace accommodations may be made on a case-by-case basis following an individualized assessment of the applicant and other considerations, including but not limited to any governing safety standards.

Stooping, kneeling, crouching, turning, and twisting - Never

Ability to reach, feel and handle items – Occasionally

Moving about to accomplish tasks or moving from one work site to another - Never

Moderate noise (i.e. business office with computers, phone, and printers, light traffic) - Constantly

Repeating motions that may include the wrists, hands and/or fingers - Occasionally

Operating motor vehicles - Never

Physical Demands – Sedentary work that primarily involves sitting/standing

Moving self in different positions to accomplish tasks in various environments including tight and confined spaces - Never

Ability to sit at a computer terminal for an extended period of time - Constantly

Adjusting or moving objects up to 25 pounds in all directions - Never

Communicating with others to exchange information - Constantly

Operating machinery and/or power tools - Never

Regular, predictable attendance is required - Constantly

Great things happen when you have the CRI Advantage!CRI has a family-oriented company culture and is family-owned. Our management team believes employee growth is equally important to company growth and offers many types of learning opportunities. We work on unique projects including supporting missions involving national security, energy research, law enforcement, transportation, and health and welfare. We are headquartered in Boise, ID with offices in Idaho Falls and DC. Our corporate mission from the very beginning has been to make a positive difference in people’s lives.

CRI Advantage provides flexible benefit packages to fit employee and family needs. Benefits are effective from the first day of employment.

Medical (PPO and HDHP plans), Dental, Vision, STD, LTD, Life and AD&D
Access to Flexible Spending Accounts (FSA) and Health Savings Accounts (HSA)
Paid Time Off (PTO) accruals, Paid Holidays, and for some roles – sick leave
401(k) with employer match
Employee Assistance Program (EAP)
Discount Rewards Program
Free technical and professional training with access to over 8,000 classes
Credit Union Membership
Employee Wellness Program

CRI Advantage is an affirmative action and equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, disability, age, sexual orientation, gender identity, national origin, veteran status, or genetic information. CRI Advantage is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities in employment, its services, programs, and activities. To request a reasonable accommodation, contact Human Resources at or .

Vacancy expired!

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