-
ID
#6086258 -
Job type
Permanent -
Salary
TBD -
Source
Robert Half -
Date
2020-11-24 -
Deadline
2021-01-23
Marketing Automation Manager
Georgia, Atlanta, 30026 Atlanta USAPermanent
Vacancy expired!
Description
The Creative Group is working with a company in Sandy Springs (remote during Covid) that is looking for a Marketing Automation Manager with proven experience developing and implementing email, direct mail, and social campaigns in a marketing automation system. The best person for this job will have 2+ years of experience working in Salesforce Marketing Cloud.Please send resume directly to Responsibilities:- Responsible for the implementation of all digital and traditional marketing programs.
- Manage the day to day set-up, execution, and optimization of Direct to Consumer marketing campaigns.
- Build and optimize tactical campaigns to connect with & engage the customer in an effective manner in order to build awareness of our products and influence their purchase decision process.
- Identify opportunities for testing and recommendations for program improvements including A/B testing of messaging and tactics to improve response and conversion rates.
- Manages all email template set-up in Marketing Cloud.
- Identify opportunities to improve marketing effectiveness through better audience segmentation, marketing techniques, and processes
- Bachelor's Degree Required in Marketing, Advertising, Communications, Business or equivalent.
- 2+ years of experience working in Salesforce Marketing Cloud preferred.
- 3+ years proven experience developing and implementing email, direct mail, and social campaigns in a marketing automation system.
- Knowledge of or experience in automotive, extended warranties, insurance, financial or similar industries is a huge plus.
- Direct to consumer (D2C or B2C) marketing experience preferred.
- HTML and CSS experience for managing and editing email templates.
Vacancy expired!
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