Demand Generation Manager

Job Description

The Demand Gen Manager is instrumental in driving new business and customer demand through hyper-targeted campaigns. This position requires a savvy marketer who wants to continually test, lean on the data, and collaborate across functions to continually find new waysof reaching target audiences.

Day-in-the-Life: As a Demand Gen Manager, a typical day may include the following…Campaign Development:

• Build personalized, multi-tiered demand gen campaigns at scale, while running and optimizing ‘always on’ campaigns to maintain a steady flow of lead volume
• Conceptualize innovative marketing campaigns to consistently acquire new, quality leads
• Scale campaign automation tracks, continually adding layers of content and multi-touch experiences to increase performance
• Ensure constant touchpoints across customer lifecycles, focusing on revenue opportunity

Campaign Execution:

• Execute multiple demand campaigns at a time, utilizing various touchpoints
• Analyze campaign performance and optimize lead conversions across to drive pipeline targets
• Improve your targeting with quality scoring system to target MQL’s with behavior demographic and intent data qualify scores
• Nurture leads as applicable to accelerate conversion velocity

Qualifications

• Have 5 years of B2B marketing experience developing and executing omnichannel marketing campaigns
• Have a passion for customers, with experience running lifecycle and ABM initiatives at scale
• Thrive on the ability to keep a real-time pulse on campaigns, continually interpret and apply findings to optimize performance
• Are familiar with marketing automation tools (preferably Marketo), CRM (preferably salesforce.com) web analytics, and business intelligence (preferably Tableau)
• Constantly show your bias toward action; driving results and innovation is your preferred path forward
• Have a bachelor's degree (preferably in marketing-related field), while continuing to deep dive into market and industry trends, innovative methodologies, etc.

Additional Information

Benefits and Perks – The Highlights:All around an awesome culture where together we strive to pursue excellence every day, create customer value and compete to win (and lose!) as a team.As part of our culture of transparency and commitment to employee engagement, we have a number of programs and resources such as:

• Regular virtual company meetings
• Table for 4 Executive conversation
• Pulsing tools for continuous conversations to drive your own performance and career
• Strengths-based ip designed to help you engage with your peers and manager supported through a program called StandOut
• Access to top-notch learning courses for all employees through LinkedIn Learning
• And we are constantly re-evaluating how our employees can be successful at work!

The more standard benefits include:

• Flexible Paid Time Off policy – most employees average around 3 weeks per year
• 14 paid holidays including Independence Week, Juneteenth and World Mental Health Day
• Amazing medical/dental/prescription coverage offering with 3 different plans to fit your unique needs, helping you take control of your health including a plan that is 100% company-paid for employee premiums
• Access to Premera’s Healthcare Services including an Employee Assistance Program (EAP), 24-hour Nurse Hotline, Teladoc, and Talkspace
• Flexible Spending Account (FSA) options for pre-tax employee allocations towards:Medical, Dependent Care, Parking, and Transit