ID
#10679930
Job type
Permanent
Salary
Depends on Experience
Source
Atlantic Partners
Date
2021-02-26
Deadline
2021-04-27

Paid Search & Social Media Specialist

Florida, Fort lauderdale, 33301

Permanent

Vacancy expired!

Job Description: We are a fast growing e-commerce company specializing in the pet industry seeking a Paid Media Manager to join our marketing team and manage our complex, large scale, high yielding paid media campaigns. Reporting to the Head of Paid Media, you will be a core contributor to the overall sales and revenue goals of the company and tasked to develop, execute, and manage the implementation and optimization of digital campaigns. This is a full time position located at our corporate headquarters in Fort Lauderdale, Florida and may work remote from time to time.

Responsibilities:

Support daily management of paid media campaigns (paid search and paid social) including campaign development, bid management, ad copy, A/B testing, and creative optimization for various paid media channels.
Collaborate with creative and marketing teams to brainstorm, develop and test new ideas, share meaningful insights, and recommended next steps.
Work closely with the rest of the growth team to develop solutions beyond paid acquisition.
Maintain and improve daily / weekly / monthly KPI dashboard to monitor and analyze campaign performance.
Identify trends and insights to increase performance.

Requirements:

Minimum of 2 years digital marketing experience helping to manage paid media marketing.
Strong understanding of social media platforms: Facebook, Instagram, Youtube, Pinterest, LinkedIn, Twitter, TikTok. Can maintain, develop and implement paid social media marketing initiatives to grow engagement and following.
Comprehension of Facebook Analytics and Google Analytics to see trends in website/visitor behavior and use the data to improve marketing campaigns. Full understanding and creation of tracking pixels.
Experience with an eCommerce business model.
You love what you do and are passionate about every opportunity to do great work!
You collaborate well with others and gel perfectly with the rest of our team

ADDITIONAL EXPERIENCE A PLUS Strong knowledge of keywords and SEO best practices. This includes experience in the design and creation of landing pages and ad content. Experience navigating the backend of Shopify ecommerce websites.

Vacancy expired!

Report job