-
ID
#17809430 -
Job type
Permanent -
Salary
TBD -
Source
Apex Systems -
Date
2021-08-03 -
Deadline
2021-10-02
Acquisitions Analytics AVP
Delaware, Wilmington, 19801 Wilmington USAVacancy expired!
Acquisition Marketing Analytics AVP Wilmington, DE As the Acquisitions Marketing Analytics Lead, you will play a critical role in driving strategy, targeting and investment decisions across Acquisitions. You will be responsible for marketing analytics across various channels including digital, face-to-face, booking path and direct mail. You will develop targeting strategies that better leverage membership data and advanced analytics to drive new account growth and capture larger profit pools. We've helped millions of individuals and businesses thrive, creating financial and digital solutions that the world now takes for granted. An important and growing presence in the USA, we offer careers providing endless opportunity.
What will you be doing?- Developing analytical roadmap to achieve acquisitions marketing goals and lead the development of product and channel specific strategies to optimize investment decisions
- Directing and conducting extensive analytical exercises to improve existing business strategies including new account acquisition strategies
- Synthesizing complex analytical/business issues and communicate clearly and concisely with various stakeholders including external partners and key decision forums
- Enhancing analytical rigor for critical investment decisions and targeting leveraging advanced analytics, risk/reward segmentations & robust continuous testing
- Measuring, monitoring and benchmarking all aspects of acquisitions performance against 3 yardsticks: 1) Plan; 2) YoY; 3) Competition
- Leveraging cutting edge tools and techniques to optimize risk versus reward decisions around targeting, underwriting and line assignments
- Creating and instituting a continuous improvement cycle across channels to drive growth leveraging new data and segmentation techniques
- Bachelor's degree in Mathematics, Science, Business, Statistics, Finance, Economics, Engineering, or related field
- 3+ years of experience in Analytics, Consulting, Financial Services, or related field
- Excellent analytical, technical and statistical skills
- Graduate studies, Masters or PHD
- Experience in marketing analytics within credit card industry
- Credit risk experience
- Superior communication skills with proven leadership qualities
Vacancy expired!