-
ID
#10785521 -
Job type
Permanent -
Salary
TBD -
Source
Funded Club -
Date
2021-02-26 -
Deadline
2021-04-27
Senior Data Analyst (Remote)
California, Sanfrancisco, 94103 Sanfrancisco USAPermanent
Vacancy expired!
- Own performance marketing data infrastructure (advertising IDs, conversion events, ad channel and campaign data, etc) by working directly with engineering to structure our data and ensure data integrity & quality.
- Drive the direction of navigating new marketing attribution challenges such as iOS 14 App Tracking Transparency (ATT), IDFA deprecation, etc. Establish and evolve how we think about paid user acquisition attribution and measurement.
- Work cross-functionally with marketing, finance, and engineering teams to provide data-driven insights that will help define the marketing roadmap and drive significant increase in core business metrics.
- Create internal dashboards to measure our performance marketing campaigns.
- Deliver ad-hoc analyses and reports to support business needs and understand customer and subscriber behavior without heavy guidance.
- Communicate actionable insights to business stakeholders and maintain documentation about key findings.
- Partner with marketing to build monitoring for top funnel metrics from the iTunes and Google Play stores.
- Bachelor's and at least 2 years work experience in mobile app performance marketing (including Facebook mobile app install ads).
- Experience working with Mobile Measurement Partners (MMPs) for marketing attribution (e.g., Appsflyer, Adjust, Branch/TUNE, or other similar 3rd party services).
- High proficiency in manipulating and wrangling large datasets with SQL, including the ability to use aggregate functions, subqueries, CTEs, and window functions.
- Basic proficiency with business intelligence (BI) reporting & visualization tools (e.g., Looker, Tableau, Mode, etc).Basic understanding of statistical concepts.
- Capable of condensing data and telling a persuasive story to business stakeholders.
- Self-starter, with ability to thrive in a dynamic, fast-paced environment, drive change through influence, and collaborate effectively with a variety of cross-functional stakeholders.
- Experience working with Google mobile Universal App Campaigns (UAC) or mobile in-app purchases (subscription, a la carte, etc).
- Experience working with mobile dating apps.
- Competency in R, Python, or another scripting language.
Vacancy expired!
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