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  • ID
    #6134778
  • Salary
    TBD
  • Source
    California
  • Date
    2020-11-25
  • Deadline
    2021-01-24
 
Full-time

Vacancy expired!

Job Title: Content Marketing Manager

Company: Procede Software

Department: Marketing

Projected Start Date: 1/4/2021

Procede Software is the leading provider of Dealer Management Solutions for the commercial trucking industry. Today, our enterprise dealer management system—Excede—is used by hundreds of dealerships across the United States and Canada to improve their operational efficiency and drive performance across all areas of their business. At Procede Software you'll discover a positive, upbeat atmosphere where people are respectful, trusting and supportive of one another. We believe every employee’s skills, experience and perspective are of value in driving our company forward! Please visit our website to learn more about our company https://www.procedesoftware.com/company/.

Position Purpose:Responsible for the development of content marketing strategy across all digital channels as well as traditional collateral to support campaigns, thought leadership, and new product launch plans. The person in this role will develop compelling content that enhances our brand voice and aligns with the company’s strategy.

Responsibilities:Drive marketing initiatives, programs and content to support business growth and capture competitive product/brand positioning and market share. The content manager works across departments and performs a unique blend of sales, marketing and analytics.

Works with Director of Marketing Communications and agencies to create a digital brand communications strategy and content plan, including blogging, social media, sponsored content, web content and digital ad messaging

Develops and produces high-quality, informative, and interesting content, including thought leadership editorial, contributed articles, press releases, blog posts, videos, presentations and other related materials for websites, blogs, social media channels, industry publications and other third-party channels

Develops content strategies to support current products, product and service launches, programs, promotions and brands

Ensures implementation of marketing strategies in line with goals for products or services

Conceptualizes and collaborates on sales enablement content including presentations, collateral copy, product and service descriptions, product comparisons and other sales tools

Organizes and maintains a schedule of deliverables and ensure all deadlines are met. Develops ideas for compelling content that adhere to required branding and style guidelines

Responsible for managing and updating website content

Manages company newsletter scheduling, content and distribution

Plans and implements publicity initiatives, campaigns, and content calendars to support marketing strategies and programs

Engages with industry thought-leaders to build long-standing relationships and identify opportunities with content contribution, share-ability, and link-building

Analyzes online statistics and helps identify the best practice to optimize online marketing performance

Designs methodologies used to analyze content consumption data and to define content needs

Routinely monitor competitive landscape along with industry trends to identify editorial opportunities

Qualifications:

Excellent written and verbal communication skills; strong copywriting and content creation skills

Short-form writing experience: Promotional emails, blog posts, social

Long-form writing experience: White Papers, ebooks, Research

Experience developing new strategies and managing content for digital marketing and social media channels

Advanced knowledge of tools utilized to create deliverable content as well as Content Management and Content Distribution Systems

Excellent computer skills; proficient in Microsoft Office Suite, particularly Excel and PowerPoint

Advanced knowledge of Industry Best Practices and Trends

Confident presentation skills and attention to detail

Leadership skills, emotional intelligence, integrity, fairness and business acumen

Excellent client relations skills

Ability to work in high pressure situations

Experience:

5+ years of Content Marketing experience in a B2B industry

Technology or Software Industry related experience

Experience delivering content to both technical and non-technical users

Digital Marketing experience a plus

CMS experience a plus

CRM experience a plus

Education:

Bachelor’s degree required

Bachelor’s degree in Marketing, Communications, Journalism, Business Administration or related field preferred

Physical Requirements:

Ability to sit at a desk, computer terminal or meeting table for a long period of time

Ability to use hands and fingers or adoptive equipment to safely operate assigned equipment

Ability to lift up to 20 lbs

Ability to use telephone frequently for a long period of time, and to hear and speak clearly by telephone

To apply for this job, please visit our website at:https://procedesoftware.bamboohr.com/jobs/view.php?id=61

Procede Software provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

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