-
ID
#4497849 -
Salary
TBD -
Source
Electronic Arts -
Date
2020-07-15 -
Deadline
2020-09-13
Senior Brand Manager, Creative Platforms
California, Redwoodcity 00000 Redwoodcity USAVacancy expired!
Electronic Arts (EA) is looking for a dynamic, highly motivated Senior Brand Manager to help grow a new IP and experience that intersects creativity, self-expression and gameplay to players around the globe.
As a member of the Global Brand Management team, this role will be based in Redwood Shores, CA and report to the Senior Brand Director as a part of the growing Creative Platforms portfolio. The ideal candidate has experience in product marketing, digital marketing and brand strategy. They must excel at marrying science and creativity, influencing cross-functional teams and navigating ambiguity.
A self-described tastemaker, this candidate will have experience in entertainment, media and/or lifestyle centric consumer products. The role will envelope the emergent voice of our player and help guide foundational brand and insight work that drives product development, commercial strategy, go to market and ongoing growth initiatives.
Key Responsibilities
Drive the development and execution of brand strategy and brand foundational work anchored in our player needs
Shape the definition of our player target and their associated needs, motivations, and insights that assist brand growth and product development while informing future marketing strategies
Help understand and create the future landscape for players
In partnership with the Game Development Team:Work closely with the research and analytics team to mine important insights to inform clear action across product development and business decisions
Turn that work into compelling and inspiring growth plans including positioning, multi year product roadmap, USP briefs
Build and enable new brand partnerships and collaboration increasing the cultural relevance of the brand within and outside the category.
Identify authentic lifestyle, culture and creative trends
Work across studio and marcomm to ensure the brand tone, personality and position is consistent between in-game and out of game touchpoints.
Guide the development of Live Service business and content plan.
Collaborate with studio to develop product roadmap and strategic plans around user acquisition, engagement and retention
Conducting ongoing competitive marketing analysis to ensure player and market trends are informing key brand strategies
Identify long-term opportunities, risks and actions
Lead and inspire a small team of industry experts to do signature work.
Managing relationships with internal stakeholders across studios, publishing and other cross-functional teams.
Present robust business cases to senior audiences with conviction and passion.
Skills / Competencies
Deep experience in brand management, brand strategy, service marketing
Solid critical thinking skills across brand building, business and analytics
Project management and coordination across functional groups and external partners
Strong understanding of consumer live service or live business units
Strong understanding of digital landscape across social, streaming, gaming and entertainment
Experience building marketing strategies and executing tactical plans
Experience taking a product or service from consumer insight, to ideation, to market
Embraces working in a dynamic, flexible, ever changing environment
Qualifications
BA/BS degree
5-10 years working in brand management, global marketing, live service or interactive product roles
Experience in consumer digital ecosystem management
Experience working in a matrixed, cross functional organization
Excellent Microsoft Office skills and advanced proficiency in PowerPoint
Passion for creative, lifestyle or game brands a must
Vacancy expired!