-
ID
#6128513 -
Job type
Contract -
Salary
Depends on Experience -
Source
Jade Global -
Date
2020-10-30 -
Deadline
2020-12-28
Salesforce Pardot Functional Analyst
California, Pleasanton, 94101 Pleasanton USAContract
Vacancy expired!
- Develop/test Pardot and CRM (Salesforce) implementations/integrations and ensure that MAP and CRM are working in cohesion.
- Set up complex drip campaigns, automation rules, notifications and alerts.
- Build testing frameworks (split testing, deliverability, and tracking).
- Create and maintain metrics reports and dashboards on marketing activities to measure campaign effectiveness and ROI.
- Set up and execute data driven mobile push and SMS campaigns.
- Analyze data to identify prospect, partner and customer trends in consumption of content and content type (e.g. datasheet vs. webinar vs video, etc.)
- Maintain and document marketing automation best practices including optimization, date quality, and troubleshooting.
- 3-5 years managing Pardot with in-depth knowledge of Pardot marketing automation. Strong knowledge of CRM (Prefer Salesforce)
- Ability to develop buyer personas, customer journey, and understand dynamic content.
- Good understanding of A/B testing, Funnel Analysis and segmentation.
- Knowledge of latest industry updates and best practices.
- Knowledge of ROI Analytics and Revenue Cycle Analytics.
- Experience reading and editing HTML.
- B .E/MCA/MBA in Marketing, Communications, Business or related field.
- Please anticipate the possibility of whiteboarding exercises during the interview.
Vacancy expired!
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