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  • ID
    #6128513
  • Job type
    Contract
  • Salary
    Depends on Experience
  • Source
    Jade Global
  • Date
    2020-10-30
  • Deadline
    2020-12-28
 
Contract

Vacancy expired!

Responsibilities for this role include:
  • Develop/test Pardot and CRM (Salesforce) implementations/integrations and ensure that MAP and CRM are working in cohesion.
  • Set up complex drip campaigns, automation rules, notifications and alerts.
  • Build testing frameworks (split testing, deliverability, and tracking).
  • Create and maintain metrics reports and dashboards on marketing activities to measure campaign effectiveness and ROI.
  • Set up and execute data driven mobile push and SMS campaigns.
  • Analyze data to identify prospect, partner and customer trends in consumption of content and content type (e.g. datasheet vs. webinar vs video, etc.)
  • Maintain and document marketing automation best practices including optimization, date quality, and troubleshooting.

Required Qualifications
  • 3-5 years managing Pardot with in-depth knowledge of Pardot marketing automation. Strong knowledge of CRM (Prefer Salesforce)
  • Ability to develop buyer personas, customer journey, and understand dynamic content.
  • Good understanding of A/B testing, Funnel Analysis and segmentation.
  • Knowledge of latest industry updates and best practices.
  • Knowledge of ROI Analytics and Revenue Cycle Analytics.
  • Experience reading and editing HTML.
  • B .E/MCA/MBA in Marketing, Communications, Business or related field.
  • Please anticipate the possibility of whiteboarding exercises during the interview.

Vacancy expired!

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