-
ID
#17794694 -
Job type
Contract -
Salary
Depends on Experience -
Source
Partner's Consulting, Inc. -
Date
2021-07-30 -
Deadline
2021-09-28
Marketing Manager IV
Pennsylvania, Philadelphia, 19019 Philadelphia USAContract
Vacancy expired!
- Work with divisional stakeholders to create and maintain a cross-sell/upsell offer calendar.
- Work with stakeholders to identify opportunities to drive qualified traffic to upsell/cross-sell promotions and oversee the end-to-end strategy.
- Write strategy briefs to align key stakeholders (UX, project management, content) on new offers to be merchandised.
- Partner with the Mid-Market/Enterprise marketing team to convey key product benefits and offers within the digital experience.
- Coordinate with channel managers (e.g., email, paid search) to create cohesive customer journeys.
- Regularly review performance with analytics team and take decisive action.
- Partner with Product and UX teams on enhancements to the Existing Customer buy flow journey, ensuring a seamless customer experience.
- Support our Sr. Analyst in offer management and set up.
- Ability to be hands on and navigate issues that may arise.
- Partner with the team, find ways to optimize and promote upsell opportunities through account management.
- Manage chat functionality on the site, which entails tracking all B2B site activities in coordination with other teams, streamlining and optimizing process and functions.
- Utilize tools and functionalities to optimize the customer experience and coordinate metrics with Analytics to measure success.
- Keep track of all activities in partnership with other teams and optimize activities where possible.
- Generally, requires 6-9 years of related marketing/e-Commerce experience.
- Well-rounded marketer with strong qualitative and quantitative skills.
- Highly effective communicator, capable of working cross-functionally with segment business owners, content teams, as well as other stakeholders.
- Willingness and ability to tackle both strategic and tactical projects.
- Knowledge of web analytics tools a plus (Adobe Analytics/Site Catalyst/Omniture preferred).
- Experience working in a fast-paced, digital environment.
- Proven track record of learning new tools and systems.
- Strong Excel and PowerPoint skills required.
- Ability to balance competing priorities a must.
- Excellent project management skills required.
- Telecommunications and/or Media experience a plus.
- Ability to navigate through ambiguity.
- Must be a self-starter and anticipate next steps.
Vacancy expired!
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