Performance Marketing Manager, SEO

Description:The OpportunityHyatt seeks an enthusiastic SEO Manager to join our Digital Marketing team. In this role, you will be collaborating closely with the broader content, engineering, product, and field marketing teams, where you’ll be instrumental in continuing to make Hyatt a leading hospitality company. You will be part of a team passionate about diversity, equity, and inclusion, committed to nurturing curiosity and new skills and building connections with stakeholders, colleagues, and guests across the organization.Who We AreAt Hyatt, we believe in the power of belonging and creating a culture of care, where our colleagues become family. Since 1957, our colleagues and guests have been at the heart of our business and helped Hyatt become one of the world's best and fastest-growing hospitality brands. Our transformative growth and the addition of new hotels, brands, and business lines can open the door for exciting career and growth opportunities for our colleagues.As we continue to grow, we never lose sight of what’s most important: People. We turn trips into journeys, encounters into experiences, and jobs into careers.Why Now?This is an exciting time to be at Hyatt. We are growing rapidly and are looking for passionate changemakers to be a part of our journey. The hospitality industry is resilient and continues to offer dynamic opportunities for upward mobility, and Hyatt is no exception.How We Care for Our PeopleOur purpose sets us apart—to care for people so they can be their best. Every business decision is made through the lens of our purpose, and it informs how we have and will continue to support each other as members of the Hyatt family. Our care for our colleagues is the key to our success. We’re proud to have earned a place on Fortune’s prestigious 100 Best Companies to Work For® list for the last ten years. This recognition is a testament to how our Hyatt family continues to come together to care for one another, our commitment to a culture of inclusivity, empathy, and respect, and making sure everyone feels like they belong.We’re proud to offer exceptional corporate benefits which include:Annual allotment of free hotel stays at Hyatt hotels globallyFlexible work schedulesWork-life benefits including well-being initiatives such as a complimentary Headspace subscription, and a discount at the on-site fitness centerA global family assistance policy with paid time off following the birth or adoption of a child as well as financial assistance for adoptionPaid Time Off, Medical, Dental, Vision, 401K with company matchOur Commitment to Diversity, Equity, and InclusionOur success is underpinned by our diverse, equitable, and inclusive culture and we are committed to diversity across the board—from whom we hire and develop, the organizations we support, and whom we buy from and work with.Being part of Hyatt means always having space to be you. Our global teams are a mosaic of cultures, ethnicities, genders, ages, abilities, and identities. We constantly strive to reflect the world we care for with teams that achieve and grow together. To learn more about our commitments to DE&I, please visit the Why Hyatt section of the Hyatt career page.Who You AreAs our ideal candidate, you understand the power and purpose of our Culture of Care and embody our core values of Empathy, Inclusion, Integrity, Experimentation, Respect, and Well-being. You enjoy working with others, are results-driven, and seek various opportunities to develop personally and professionally.The RoleHyatt seeks an enthusiastic and results-oriented SEO Manager to join the Performance Marketing team. In this role, you will be reporting into the Senior Manager and will play a pivotal role in ensuring effective and cohesive SEO Strategy across multiple teams: digital product, content, and field marketing. The SEO Manager will support architecting organic growth helping create a data-driven strategy that is at the forefront of search trends. You should possess technical and content-focused SEO expertise, utilizing both to help drive revenue for Hyatt. Success in this position requires strong analytics and communication skills as well as the ability to work in a fast-paced environment.Develop and execute an SEO strategy and roadmap aligned with key business goals and objectives.Collaborate cross-functionally with key stakeholders to ensure SEO best practices are integrated across the entire company. Conduct regular training on SEO best practices and their role in contributing to organic growth.Dive into site architecture, crawl budget optimization, site speed, page rendering, and overall technical performance to identify opportunities and help resolve issues.Assist in the content creation process by providing in-depth keyword research to identify relevant search terms and user intent.Leverage multiple data sources (Adobe, Search Console, Botify, SEMRush, Ahrefs, Screaming Frog) to measure the impact of SEO initiatives, and report on the impact to key stakeholders.Identify opportunities within existing website content and architecture that will increase organic visits and direct bookings on hyatt.com. Possess exceptional communication skills – effectively present complex SEO concepts to both technical and non-technical audiences.Assist in managing agency and vendor relationships.Analyze, track, and report on SEO performance trends and key initiatives with insights that will inform go-forward strategies. Share with key internal stakeholders.Proactively stay at the forefront of the SEO industry and its constant changes.Demonstrate a commitment to Hyatt's core values.Qualifications:Experience Required:5 years of relevant professional experience in marketing, digital media, or related functionDemonstrated experience with SEO strategy and execution, with a proven track record of success in driving growthPossess an innovative, problem-solving, and solutions-oriented mindsetExceptional organizational, presentation, and communication skillsExceptional technical, local, and content-focused SEO knowledgeTeam player who works well with counterparts from various functions/departments and can influence the work of counterparts without direct reporting accountabilityAbility to work independently and manage multiple projects simultaneouslyStrong analytical and Excel skills, experience with Adobe Analytics a plusProficiency with enterprise SEO software such as Screaming Frog, Botify, SEMRush, or Ahrefs.Understanding of front-end web technology including HTML, CSS, and JavaScript.Experience Preferred:Bachelor’s degree from an accredited 4-year institutionExperience in hospitality a plusThe position responsibilities outlined above are in no way to be construed as all-encompassing. Other duties, responsibilities, and qualifications may be required and/or assigned as necessary.We welcome you:Research shows that women, people of color, and other historically excluded groups, tend to apply to jobs, only if they meet all the listed job qualifications. Unsure if you check every box, but feeling inspired to enhance your career? Apply. We’d love to consider your unique experiences and how you could make Hyatt even better.Primary Location: US-IL-ChicagoOrganization: Hyatt Corporate Office, ChicagoPay Basis: YearlyJob Level: Full-timeJob: DigitalReq ID: CHI013835Hyatt is an equal employment opportunity and affirmative action employer. We do not discriminate on the basis of race, color, gender, gender identity, sexual orientation, marital status, pregnancy, national origin, ancestry, age, religion, disability, veteran status, genetic information, citizenship status or any other group protected by law.