Web/Mobile Analytics Specialist

Our direct client is one of the largest grocery and pharmacy retailers with 2,300+ stores across the U.S. operating many prominent and well-known banners. They are looking for a Web/Mobile Analytics Specialist Job: Contract. Location: Pleasanton, CA or Dallas, TX. Hybrid work. Looking for Web/Mobile Analytics Specialist who can take care of all designing, implementing and generating reports of web and mobileanalytics. This position is in Pleasanton, CA or in Dallas, TX. Position Purpose This role requires the candidate to design, develop, and test Web/Mobile Analytics implementations within client's web and mobile content, application, and eCommerce platforms. Candidates with strong conceptual understanding of Web/Mobile Analytics in general and hands-on experience in Adobe Analytics, are encouraged to apply for this position. Key Responsibilities Include, But Are Not Limited To

• Design and develop Adobe Analytics / Google Analytics solution and technical implementation documentation for web and app platforms
• Assist Product and Marketing Teams in defining business critical KPIs for Web & Mobile analytics reporting
• Ensure data accuracy with on-going QA, audits and data integrations across internal teams, multiple systems, technologies and external vendor tools and applications
• Provide a leadership role in the evaluation and use of web analytics capabilities to maximize insights into the use and effectiveness of digital platforms.
• Administer the Adobe Analytics product from top to bottom - variables, processing rules, classifications, marketing channels, data feeds, etc
• Partner with Product and Marketing teams to guide the implementation of 3rd party marketing pixels via Adobe Launch.
• Learn and advise on Adobe Analytics integration opportunities and best practices with other Adobe tools such as Adobe Target, Adobe Campaign Manager, Adobe Experience Manger, etc.
• Lead collaboration sessions among IT Engineering teams and Product groups to facilitate optimal tagging, reporting and analytics capabilities.
• Build and execute tagging test cases to ensure that the appropriate metrics are being collected by Adobe Analytics and fed into the enterprise data warehouse