-
ID
#52326285 -
Salary
TBD -
Source
Publicis Groupe -
Date
2024-08-17 -
Deadline
2024-10-16
Associate Director, Strategy
Alabama, Birmingham, 35201 Birmingham USAVacancy expired!
Company DescriptionZenith is The ROI Agency, we succeed when our clients succeed. We have a simple strategy: motivate our people, deliver great work, and delight our clients. Clients want to work with happy and motivated people. We have a superb Talent team, helping the agency recruit, develop and retain the industry's best talent. We're constantly striving to create a winning culture and we're delighted that 91% of our people would recommend us as a great place to work. We are single mindedly focused on delivering great work. We have a consistent track record of making our clients' communications more effective. Our goal is to achieve commercial marketing success. We don't set out to win awards but see them as a function of great work. Our greatest credential is our client list. Every day we work on challenging business and communication issues, in partnership with great client marketing teams. We are proud to have worked with many of our clients for 10 years or more and are equally proud of our new relationships. To learn more, visit www.zenithmedia.comJob DescriptionOverview: Zenith looking for a talented Associate Media Director, Strategy to manage the day-to-day Media Planning and Strategy functions for a high profile and fast-paced account. This person will lead a team in the development, execution, and stewardship of media plans for client’s business. The AMD effectively leverages experience, knowledge and skills to push fresh thinking while balancing client, agency, and team needs with the assistance of the VP/SVP/EVP. This position reports directly to the VP/SVP, Strategy. Role Objectives:
Implement effective marketing strategies and lead all day-to-day aspects of planning across multiple campaigns
Develop planning objectives that align with and elevate the client’s marketing and business goals
Act as the cross-team leader, integrating all aspects of media to define and execute campaigns
Establish and grow client relationships by demonstrating an understanding of industry and client business issues
Work with internal investment teams to gauge media performance and KPIs to determine the extent to which the original objectives and strategies were met
Following detailed instructions and using established procedures, completes work in a detailed and complete manner
Supervising, training and developing skills of Assistants, Planners and Supervisors by managing workload, delegating responsibilities and checking work for accuracy
Provide job performance feedback to subordinates to manage career trajectory of the junior staff and make recommendations to management
Oversee the process and procedure for client set up, billing and all administrative functions
Responsible for managing projects and resources for all aspects impacting the client’s business
Participates in the recruitment and selection of junior staff
Mentor and guide direct reports to ensure proper education for advancement
Lead by example assisting in all levels of the planning and activation process
Effectively communicate across all levels and be willing to adopt new skills
Detailed awareness of media landscape, trends, challenges and competition
Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
Qualifications
B.A. or B.S., preferably in Marketing, Advertising, or related field
6+ years of media planning experience
2+ years of experience managing junior staff
Agency experience highly preferred
Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, comScore, Prisma, Mbox, MRI/GfK, GWI
Ability to translate data into well-articulated and actionable ideas
Strong written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
Minimal supervision, relies on experience/ judgment
Resource for others in resolution of complex problems/issues
Excellent management, motivational, organizational, interpersonal and quantitative/analytical skills
Detail-oriented and proven ability to thrive in a fast paced environment
Demonstrate ability to learn new propriety software and processes quickly and proficiently
Understanding of Activation/Negotiation team functions
Manage projects, resources, stakeholders, and participants
Orient, train, assign and review the work of subordinates
Be a resource to others in the resolution of complex problems/issues
Additional Information
Vacancy expired!